(Dan Tri Newspaper) - Newly launched, The Aura tower, part of The Paris subdivision (Vinhomes Ocean Park), has made its mark on the East Hanoi market thanks to its strategic location, the appeal of the high-rise segment, and the elegant and sophisticated French-style lifestyle.
The dual advantages of high-rise real estate in the East.
The expansion of urban planning towards the East of Hanoi with large-scale urban areas has created an attraction for both real estate buyers and investors. According to statistics, the absorption rate of high-rise projects in this area consistently reaches high levels, reflecting the strong demand and growth potential of the apartment segment.
Experts believe that one of the key factors driving the growth of high-rise real estate in the eastern part of Hanoi is the synchronized development of infrastructure, including strategic transportation routes, high-quality education and healthcare systems, and green living spaces. This not only improves the quality of life but also contributes to increasing real estate values.

Well-planned projects that harmonize with nature are always attractive to buyers.
Besides price increases, high-rise real estate in the eastern part of Hanoi also possesses a competitive advantage thanks to its ample land, clean living environment, and urban development policies. With rapid urbanization and population migration to suburban areas, satellite cities are becoming the choice for those who desire a convenient and modern living space while maintaining a balance with nature.
Furthermore, customer psychology is increasingly changing, with a tendency to choose real estate products in well-planned urban areas with modern amenities instead of focusing on projects in crowded inner-city areas.

The Aura tower is designed in a sophisticated French architectural style.
The Aura tower, part of The Paris subdivision (Vinhomes Ocean Park), has just been launched and has received positive feedback from the market.
According to Mr. Hoang Trong, a veteran investor in Hanoi, two factors contribute to The Aura's appeal to customers. Firstly, its strategic location – a blend of pristine natural surroundings and modern urban amenities of Vinhomes Ocean Park. Secondly, the project launched at a time when the high-rise real estate market in East Hanoi was experiencing growth.
Location determines value.
The Aura is strategically located on Ocean Road – a vital artery connecting the entire Vinhomes Ocean Park urban area with the central areas of Hanoi. The tower also boasts direct views of Coral Lake – one of the largest green spaces in the eastern part of the capital. Its proximity to green amenities gives The Aura an advantage in terms of scenery and increases its value over time.
Previously, many studies have also shown that projects located near large lakes or spacious parks consistently experience price increases of 20-30% higher than conventional projects.
The expansive views of the vast lake, combined with the meticulously designed internal landscape in the Parisian style, create a harmonious, elegant, and sophisticated living environment for residents of The Aura.
The Aura is also highly regarded for its location connecting to prestigious educational institutions, including Brighton College, VinUni, Vinschool, and Dewey. As a result, The Aura easily attracts the attention of affluent families seeking a quality living space that offers both a prime location and meets their children's educational needs.

Stunning views of Coral Lake from the balcony of The Aura apartment.
The tower also scores points for its high-end design with low population density, providing maximum privacy and a luxurious living experience.
On the first floor of the tower is a common living space, including a 3D golf simulator, billiards, and table tennis. Residents stepping out of the building will have access to the entire rich ecosystem of amenities in The Paris subdivision, with its magnificent plaza, infinity pool, art garden, and high-end relaxation spaces, ensuring a sophisticated lifestyle.

The Aura offers a world-class amenities system that creates a resort-like living space for its residents.
With its strategic location, world-class amenities, and growth potential, The Aura has become the preferred choice for discerning investors and high-end customers seeking a prestigious place to live and invest in East Hanoi.
Source: https://dantri.com.vn/bat-dong-san/the-aura-don-song-tang-truong-phan-khuc-cao-tang-phia-dong-ha-noi-20250228180222903.htm






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