The mysterious world of "blind bags"

Originating from young Chinese, the blind bag challenge (also known as the "blind bag challenge" or "mystery box challenge") trend quickly spread globally. It is not difficult to find blind bags everywhere, from bookstores, toy stores... to e-commerce channels.

Blind bags are usually sold in combos (10 packs, 20 packs, 50 packs…)

There are many rich themes for players to collect such as fruits, animals, cartoon characters, cakes... Each bag contains a model, item... usually made of plastic, the size of a thumb or smaller. What attracts players is that only when tearing the bag open can they really know exactly what item is inside, with specific lines and colors. Many famous singers, actors, models, and content creators are also enthusiastic about "catching the trend" of playing blind bags. This makes many young people curious to explore .

Source: https://nld.com.vn/the-gioi-bi-an-cua-tui-mu-196241019203643036.htm