Tiger Woods doesn't regret leaving behind his past legacy.

Former world number one American golfer Tiger Woods has definitively abandoned the "TW" logo – his signature logo that accompanied him for 23 years – until he ended his partnership with Nike.

"I don't want to bring it back now that I've moved on to a new phase in my life and career," Woods shared with the media on February 14th regarding the situation with the old logo.

Woods' distinctive mark stems from his relationship with Nike and develops on the foundation of his initials. The "TW" logo was unveiled in 2000. A few months later, Woods achieved a grand slam in golf – completing all four majors – when he won the Masters for the second time in April 2000. The mission of "TW" ended last month when he and Nike announced the termination of their partnership. It was a "blockbuster" contract, lasting 27 years with an estimated total compensation of $500 million for Woods.

Tiger Woods, wearing Nike apparel and the old TW logo, poses with his son Charlie Woods during the final round of the PNC Championship at The Ritz-Carlton, Orlando, USA, on December 17. Photo: AFP

Today, February 15th, Woods will begin competing in the Genesis Invitational on the Riviera course in Los Angeles, thus kicking off his planned monthly tournament schedule on the PGA Tour. He calls this a new chapter in his career, as he is 48 years old and significantly weaker, especially his legs, following a car accident in February 2021.

Ahead of this year's Genesis Invitational, Woods unveiled the Sun Day Red outfit, which he then wore during a professional fitting on the Riviera. This was a product Woods had introduced the day before, developed in collaboration with his partner TaylorMade, who is also his club sponsor.

The Sun Day Red logo features a leaping tiger, a nod to Woods' name, with 15 stripes representing his 15 major victories. The name itself is inspired by the color red associated with Woods during the final round, usually on Sundays, on the PGA Tour for the past 27 years. The American golf superstar once recounted that his mother, Kultida, of Thai descent, said red was a powerful color for him.

Tiger Woods practicing his swing ahead of the Genesis Invitational at Riviera Country, California, on February 13, 2024. Photo: AFP

The Genesis Invitational was a special milestone in Woods' career. The 1992 tournament, known as the Los Angeles Open, marked his PGA Tour debut at the young age of 16, as an amateur. Over the years, he has hosted the event, combining it with fundraising for his own charity.

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