TikTok challenges Google's search engine.

A new survey by Adobe Express, conducted in conjunction with brand engagement company Fractl, examined what makes searching on TikTok different, and what users typically search for on the platform.

Adobe Express surveyed 808 people living in the US (25% Gen Z, 31% Millennials, 26% Gen X, and 18% Baby Boomers) about what attracted them to the short video app TikTok, as well as the types of content they search for on it.

TikTok is gradually challenging Google as a search engine. (Image: searchengineland)

The results show that respondents often use TikTok as a search tool to find new recipes (36%), new music (35%), DIY tips (34%), fashion advice (30%), workout routines (29%), beauty tips (29%), new products & services (25%), recommended movies (24%), design inspiration (23%), etc.

So why are these consumers turning to TikTok, instead of traditional search engines like Google, for product recommendations or design inspiration? According to an Adobe Express survey, the most common reason is simply that "TikTok's short video format is more informative and easier to understand." Other respondents said they liked TikTok's "storytelling aspect," found its content "more personalized," and believed that the information on TikTok is "more relevant."

Here are the top 10 reasons why survey respondents chose to use TikTok instead of traditional search engines:

1. TikTok's short video format is more informative and easier to understand.

2. I like the storytelling aspect of TikTok videos.

3. TikTok video content is more personalized.

4. Information on TikTok is updated more quickly.

5. I enjoy the interactive and engaging experiences on TikTok.

6. There's more content integrated into TikTok, and TikTok is becoming more integrated into my social media browsing habits.

7. TikTok has diverse viewpoints and unique ideas.

8. TikTok offers a sense of community and high levels of interaction.

9. TikTok offers more user reviews and experiences.

10. I can see the product in the real world through TikTok videos.

HUYNH DUNG (Source: Businessinsider)

Source: https://vtc.vn/tiktok-thach-thuc-cong-cu-tim-kiem-cua-google-ar849404.html