Posts 3: Long strategy, quick action, big determination
>>> Lesson 1: Identifying the "heirs" of Bac Lieu tourism
>>> Lesson 2: Still can't get rich with "savings"
After the shock from the global pandemic COVID-19 and then the crisis, political conflicts, the recovery of the world economy is being placed on the shoulders of the tourism industry (DL). Vietnam is also not an exception to this effort when a series of tourism development policies are born, and special festivals are organized to accelerate this "smokeless industry". So can Bac Lieu keep up with this breakthrough that is responded to by all localities in the country?
Traveling requires professionalism and method. In the photo: visitors to Bac Lieu Wind Power by electric car. Photo: HT
Create a highlight among the "blooming flower garden"
In May, a series of localities across the country open DL festivals. Which is Ninh Binh with Tourism Week themed "Golden colors Tam Coc - Trang An", Ninh Thuan has Grape - Wine Festival; The mountainous province of Son La opens a Cultural Tourism Day at Moc Chau National Tourist Area with the theme "The world's leading regional natural destination"...
Looking at your province to see impatience instead of DL Bac Lieu. Because when localities have quickly accelerated with a series of attractive products, DL Bac Lieu will continue to be far behind in this race if not faster. It is easy to see that the provinces have chosen the time (summer - peak season of domestic tourism) and the advantages and local characteristics to launch attractive, memorable, and distinguishable tourism products, thereby helping visitors have many choices of destinations for their trip, family and friends. This has created both opportunities but also great competitive pressure among localities if they do not want to be "sink" among the "flower forest" of tourist destinations in the blooming season. Therefore, right now, Bac Lieu must have promotional programs, typical tourism products as a highlight to invite visitors. There is an opinion that every year Bac Lieu has the Da Co Hoi Lang Festival, so there is no need for more festivals and activities. However, the Da Co Hoai Lang Festival usually falls in September, October, while the summer is the "money-making" time of DL and the trend of family tourism is on the rise, it is impossible to just focus on objects. statue of tourists who know how to enjoy Don Ca Tai Tu (usually the elderly)! Diversifying tourism products on the basis of highlights from available assets and choosing the right "falling point", Bac Lieu will be known more. For example, organizing youth activities at Hung Vuong Square in parallel with cai luong performances at Cao Van Lau Theater; opening entertainment and entertainment spots at night in addition to promoting spiritual tourism…
And no matter what we do, we need to do it faster, more aggressively and avoid the form, because in the race to develop tourism, if a locality does not do it or slows down, if it does, it also means that the local tourism has already failed. retro grade!
The growth target of Bac Lieu tourism by 2025 is to welcome over 7 million visitors. Illustration: according to Vietnamplus.vn
Sustainable vision for tourism
Bac Lieu has no shortage of strategies, visions, goals and solutions to develop tourism, which is truly one of the pillars of the economy. The problem is how to turn that strategy into powerful steps to help tourism move forward, catching up with the general development of the country.
From the perspective of other provinces and cities on tourism, looking at the reality in Bac Lieu, we see that there is still a lot of work to fuel the way ahead to turn the set goals into reality. It is easy to see that localities, besides taking full advantage of the natural, historical and cultural advantages of the land, also invite big investors to turn those advantages into key resources. to get rich from DL. Tay Ninh has Ba Den mountain - a spiritual tourist spot equivalent to the Quan Am Phat Dai area of Bac Lieu, but when it is invested by a leading national corporation in terms of investment, it has raised this tourist attraction to a new level, every year. earn a lot of money from tourists from all over the world.
Gone are the days of making temporary tourism, "taking a break", the "leading birds" in this field will bring a new breath of professionalism, table and class besides the popular types of tourism. pine. According to experts, domestic tourists are now very willing to "spend" on tourism, the problem is whether the products and services provided are worth the money spent! In fact, Bac Lieu used to have "drawing cakes" for tourism, noisy to start many large projects but over a long time did not see construction, leaving only sloppiness for famous tourist spots.
The vision for tourism is also the synchronous development of transport infrastructure, human resource training and, importantly, people's attitude and consciousness towards tourism. Maybe TP. Da Nang has spent a lot of time and resources to have a clean, friendly, safe environment, visitors are not harassed by beggars, buying lottery tickets or enticing, "chopping off" guests. But if Bac Lieu is determined to start implementing it, it will not be an unattainable prospect! Lessons of Phu Quoc - a famous tourist island at home and abroad, but people still think "chop off" tourists instead of "nourish", negatively affecting the image of that hot tourism, Bac Lieu must be considered as a valuable lesson.
DL is having to carry out a heavy mission: to help restore the economy, create jobs for workers after the COVID-19 pandemic, and at the same time build a pillar of sustainable development in the long run. Resolution 82 issued on May 18, 5 by the Government on the main tasks and solutions to accelerate the recovery and accelerate the effective and sustainable tourism development, sets the motto for the national tourism as "Special products" beauty - Professional service - Convenient and simple procedures - Competitive prices - Clean and beautiful hygienic environment - Safe, civilized, friendly destination. This motto also covers everything that Bac Lieu tourism needs to do and must be able to do from today.
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People's Committees of provinces and cities propose to innovate mechanisms and breakthrough policies to mobilize resources, restructure the tourism industry to achieve feasible and effective goals of recovering and developing tourism into a business sector. spearhead economy, ensuring consistency and synchronization with the implementation of Resolution 08 of the Politburo and the 10-year socio-economic development strategy for 2021-2030, socio-economic development plans for each sector and local. Promote the attraction of strategic investors, develop entertainment complexes, resorts, international tourism centers and tourism supporting service industries such as airlines, accommodation facilities, trade centers, retail services to promote visitor spending.
Focus on product and market development; connecting tours - routes, DL points in the region and inter-region. Forming a linkage model between localities, with the participation of national tourism agencies and large enterprises. Promoting tangible and intangible cultural values to participate in tourism development imbued with Vietnamese cultural identity, with colorful local and regional cultures; invest in the development of the cultural industry in which cultural tourism is valued.
Diversifying tourism forms and products, focusing on linking tourism with other industries in the value chain, associated with green, sustainable development and the motto “taking the experience of tourists as the center”.
(Excerpt from Resolution 82/NQ-CP dated May 18, 5 of the Government)
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