Tinh Bien develops OCOP products

Actively implement

According to the People's Committee of Tinh Bien Town, in the period of 2020 - 2025, the locality has urgently implemented contents and solutions to achieve the cumulative goal of having 100 local specialty products serving tourism , with 50 products achieving OCOP certification of 3 stars or more. Every year, the Town People's Committee continues to implement specific plans, assigning departments, organizations and People's Committees of communes and wards to coordinate implementation.

In addition, directing related sectors to support investors, innovate, upgrade and develop products, such as: Building business plans and product stories; consulting on packaging design, creating designs and printing electronic stamps, tracing origins, registering product trademarks, etc.

Tinh Bien Town People's Committee enhances promotion and advertising of OCOP products at events and fairs inside and outside the province.

At the same time, integrate capital sources from industrial promotion programs, science and technology programs, and rural craft village and industry development programs to support 13 potential OCOP product entities to innovate production equipment, packaging, and product designs.

In the propaganda work, the People's Committee of Tinh Bien Town has requested sectors and localities to focus on implementation, through building communication stories about the goals, meanings and principles of implementing the OCOP program on An Giang Newspaper, An Giang Radio - Television Station, the town's electronic information portal, Tinh Bien OCOP Program fanpage...

The locality is interested in promoting and promoting trade for OCOP products through events: Tinh Bien - An Giang International Trade Fair; OCOP product festival and typical goods of provinces and cities in Chau Doc City; Mekong Delta Industry and Trade Fair; Vietnam - Thailand Shopping and Food Fair, Traditional Cake Festival... contributing to bringing OCOP Tinh Bien products to consumers inside and outside the province.

Regarding consumption channels, Tinh Bien OCOP products have appeared in large supermarkets such as Bach Hoa Xanh, Big C... Typical local OCOP products are favored by customers, such as: Ngoc Trang palm sugar, canarium fruit wine, salted canarium fruit, honey, SM mineral water, palm wine, palm wine, palm pistil honey... further affirming the appeal of products crystallized from the sun and wind of the mountain region, through the diligent hands and creativity of Tinh Bien people.

Continue to develop

In addition to the achieved results, the People's Committee of Tinh Bien Town also faces certain difficulties in improving the effectiveness of the OCOP Program in the locality. Specifically, some enterprises, cooperatives, and households producing potential products in the area are still passive and not enthusiastic in participating; the subjects do not clearly understand the regulations, rules, and instructions on product standardization, etc.

Based on the analysis of achievements and difficulties in implementing the OCOP Program locally, the People's Committee of Tinh Bien Town aims to continue improving the quality and value of products. In particular, promoting the shift from quantity to quality, focusing on products with competitive advantages, characteristics, applying science and technology, ensuring food hygiene and safety and aiming for higher standards.

OCOP Tinh Bien products are increasingly popular with customers.

At the same time, aiming to link the OCOP Program with tourism development, cultural preservation, environmental protection and new rural construction. Prioritizing the development of OCOP product value chains towards circular economy, green economy and sustainability.

Along with that, promote commercialization and expand the market, focus on professional trade promotion activities, diversify distribution channels, build strong brands and enhance the competitiveness of Tinh Bien OCOP products in the market. Improve the capacity of OCOP subjects, support enterprises, cooperatives, and production households to improve their management and production capacity, apply technology and access support resources.

Strengthen the management and operation of the OCOP program, improve the organizational structure, improve staff capacity, simplify procedures and enhance coordination between levels and sectors. Promote the application of science and information technology in developing rural industries and tourism services associated with innovation, promote processing and brand building to improve the quality and value of OCOP products associated with consulting and supporting participation in innovation and start-up programs.

In particular, we will focus on assessing the potential and strengths of the locality; identifying products belonging to industry groups according to regulations, especially the potential of raw materials, rural industries, and community tourism to have appropriate support solutions for product development entities...

In the period of 2020 - 2025, the whole town has 35 products that have achieved OCOP certification. Of which, there are 6 4-star products, 28 3-star products, and 1 product is being submitted to the Provincial People's Committee for assessment and recognition of 4 stars. It is expected that the town's professional sector will organize the assessment and recognition of 15 3-star OCOP products, increasing the number of OCOP products to 50 products.

THANH TIEN

Source: https://baoangiang.com.vn/tinh-bien-phat-trien-san-pham-ocop-a421221.html