Tinh Bien develops OCOP products.

During the period 2020-2025, the People's Committee of Tinh Bien Town focused on implementing the One Commune One Product (OCOP) program, achieving many positive results, contributing to the socio-economic development of the locality, and creating distinctive "village-born" products of the border town.

Actively implement

According to the People's Committee of Tinh Bien Town, during the period 2020-2025, the locality has urgently implemented measures and solutions to achieve the cumulative goal of having 100 unique local products serving tourism , with 50 products achieving OCOP certification at least at the 3-star level. Annually, the People's Committee of the town continues to implement specific plans, assigning relevant departments, organizations, and the People's Committees of communes and wards to coordinate implementation.

In addition, relevant sectors are directed to support investors in innovating, upgrading, and developing products, such as: developing business plans and product stories; advising on packaging design, creating and printing electronic labels, traceability systems, and product trademark registration…

The People's Committee of Tinh Bien Town is strengthening the promotion and advertising of OCOP products at events and fairs inside and outside the province.

At the same time, integrate funding from the industrial promotion program, the science and technology program, and the rural craft village and industry development program to support 13 potential OCOP product entities in innovating production equipment, packaging, and product designs.

In terms of communication, the People's Committee of Tinh Bien Town has requested relevant departments and localities to focus on implementing the program by creating communication stories about the goals, significance, and principles of the OCOP program on An Giang Newspaper, An Giang Radio and Television Station, the town's electronic information portal, and the Tinh Bien OCOP Program fanpage…

Local authorities are focused on promoting and facilitating trade for OCOP products through events such as: the Tinh Bien - An Giang International Trade Fair; the OCOP Products and Specialty Goods Festival of provinces and cities in Chau Doc City; the Mekong Delta Regional Trade Fair; the Vietnam - Thailand Shopping and Food Fair; and the Traditional Cake Festival… contributing to bringing Tinh Bien OCOP products to consumers inside and outside the province.

Regarding distribution channels, Tịnh Biên's OCOP products have appeared in major supermarkets such as Bach Hoa Xanh and Big C. Typical local OCOP products, such as Ngoc Trang palm sugar, carambola wine, salted carambola, honey, SM mineral water, palm wine, palm nectar, and palm flower nectar, are popular with customers, further affirming the appeal of products born from the sunshine and wind of the mountainous region, through the diligent hands and creativity of the people of Tịnh Biên.

Continue to build

Besides the achievements, the People's Committee of Tinh Bien Town also faces certain difficulties in improving the effectiveness of the OCOP Program in the locality. Specifically, some businesses, cooperatives, and households producing potential products in the area are still passive and not enthusiastic about participating; the entities do not yet fully understand the regulations, rules, and guidelines on product standardization…

Based on an analysis of the achievements and difficulties in implementing the OCOP program in the locality, the People's Committee of Tinh Bien town aims to continue improving the quality and value of products. This includes promoting a shift from quantity to quality, focusing on products with competitive advantages and unique characteristics, applying science and technology, ensuring food safety and hygiene, and striving for higher standards.

Tinh Bien's OCOP products are becoming increasingly popular with customers.

At the same time, the aim is to integrate the OCOP Program with tourism development, cultural preservation, environmental protection, and rural development. Priority will be given to developing OCOP product value chains in line with circular economy, green economy, and sustainability.

Furthermore, it is essential to promote commercialization and market expansion, focusing on professional trade promotion activities, diversifying distribution channels, building strong brands, and enhancing the competitiveness of Tinh Bien OCOP products in the market. Improving the capacity of OCOP entities, supporting businesses, cooperatives, and production households in enhancing management and production capabilities, applying technology, and accessing support resources are also crucial.

Enhance the effectiveness of OCOP program management and operation, streamline the organizational structure, improve staff capacity, simplify procedures, and strengthen coordination among all levels and sectors. Promote the application of science, technology, and information technology in the development of rural industries and tourism services, linked with innovation, promoting processing and brand building to improve the quality and value of OCOP products, along with providing advice and support for participation in innovation and entrepreneurship programs.

Specifically, the focus will be on assessing the potential and strengths of the locality; identifying products belonging to the prescribed industry groups, especially the potential in raw materials, rural industries, and community tourism, in order to provide appropriate support solutions for entities developing these products…

During the period 2020-2025, the entire town will have 35 products certified under the OCOP program. Of these, 6 products are rated 4 stars, 28 are rated 3 stars, and 1 product is currently being evaluated and certified 4 stars by the Provincial People's Committee. It is expected that the town's specialized departments will organize the evaluation and certification of 15 more products to achieve 3-star OCOP status, bringing the total number of OCOP products to 50.

THANH TIEN

Source: https://baoangiang.com.vn/tinh-bien-phat-trien-san-pham-ocop-a421221.html