Digital media helps reduce poverty in Nam Ka

Implementing the National Target Program on Poverty Reduction in Information, Nam Ka commune has promoted many solutions to support livelihoods and increase income for people, especially ethnic minorities. In particular, enhancing information and exploiting social networks in communication work has created clear changes in people's lives.

In Nam Ka commune, the model of establishing Zalo community groups in villages and hamlets has been widely deployed by mass organizations, helping to promptly update information on production support, preferential credit, agricultural techniques, etc. to serve poverty reduction work.

The loan group in Krai village, led by Ms. H'Ngo Nie, has 51 members. Since setting up the Zalo group, she can quickly inform about capital sources, application deadlines, and procedural instructions, while also sharing disease prevention techniques and monitoring agricultural product prices. People interact regularly, ask and answer questions directly, much more conveniently than before.

Ms. H'Ngo Nie shared: Since its establishment, the Zalo community channel has become an important support and connection tool. Not only helping people access policies more conveniently, Zalo groups also create an environment to share production experiences and spread effective poverty reduction models.

People of Nam Ka commune share their experience in the mulberry growing and silkworm raising model to develop the economy and escape poverty.

In Krai village, Ms. Lo Thi Thu Nguyet is also one of the households actively sharing experiences through the production group's Zalo group. After borrowing capital to invest in the silkworm farming model, Ms. Nguyet tested it on an area of ​​2 sao and earned about 60 million VND/year. Realizing the effectiveness, she shared the care process and harvesting techniques on the village's Zalo group for other women to refer to.

Thanks to online connections, practical, easy-to-understand information about agricultural production quickly reaches households. Those who go first can guide those who come after, creating a community of mutual support right in the village.

Along with Krái village, Tusria village is also a bright spot in implementing poverty reduction work associated with promoting communication. According to Ms. Hjoar Trei, Head of Tusria village, a variety of communication channels are used: from village meetings, loudspeaker systems, to online interactive zalo groups. When there is information about support for breeding cows, seedlings, or technical training, we post it on the Zalo group for people to know. For content that needs to be deeply propagated, village officials will come to the households to explain further.

Thanks to this flexible method, many households have promptly accessed the policy. Mr. Y Von's family is a typical case. In 2024, he was supported with 1 breeding cow; before that, he was given 10 durian trees and 1,000 coffee trees. Up to now, the cow has grown, the coffee and durian have grown well, of which the durian has produced fruit. "Thanks to the local authorities' regular guidance through Zalo groups and directly in the village, I know how to take care of it properly. My family is on a stable path, and I believe we will escape poverty sustainably," said Mr. Y Von.

Village chief Tusria (left) guides people to look up and find information through social networking sites and the internet to apply in production and life.

The above practice shows that poverty reduction is not only about supporting capital, supporting plants and breeds, but first of all, ensuring that people have access to complete, accurate and timely information. Promoting communication in many forms, especially applying digital platforms, has helped people shorten the time to receive policies, create an environment for exchanging experiences between households and improve people's production capacity and market access skills.

Mr. Truong Thanh Trung, Deputy Head of the Economic Department of Nam Ka Commune, said: Nam Ka is a particularly difficult commune, with over 87% of the population being ethnic minorities, so access to information channels is quite limited. With the information poverty reduction program, the locality has implemented infrastructure investment and established digital technology teams to support people with information access channels in life as well as agricultural production. Nam Ka aims to continue expanding digital communication channels to all villages and hamlets; diversifying propaganda content; maintaining experience sharing activities and effective production models in the community so that people can encourage each other to do business and escape poverty.

Source: https://baodaklak.vn/xa-hoi/202511/truyen-thong-so-giup-giam-ngheo-o-nam-ka-63f1ef5/