French national team embroiled in conflict.

The conflict between the players and the French Football Federation (FFF) continues to escalate ahead of the 2026 World Cup.

Internal conflict erupts within the French national team. Photo: Reuters .

According to L'Equipe , controversy erupted after bookmaker Betclic released a new advertisement promoting the friendly match between the French national team and Ivory Coast. The campaign featured five French national team players: Rayan Cherki, Kylian Mbappe, Michael Olise, Ousmane Dembele, and Desire Doue.

What displeased the players was that they were allegedly unaware of the true purpose of the photoshoot beforehand. Among those who reacted most strongly were Cherky and captain Mbappe. These two stars argued that the appearance of their images in an advertisement related to betting could violate commitments agreed upon between player representatives and the FFF in the 2023 agreement.

L'Equipe also stated that, with the entire team focused on the 2026 World Cup campaign, the issue will most likely be resolved after the tournament ends. However, this is not a newly arising conflict but has been simmering for many years, with Mbappe being a pioneer in defending the players' right to control their image.

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Some French players are unhappy about their images being exploited. Photo: Reuters .

Previously, the French striker had publicly opposed the national team's partnership with brands associated with gambling and products that go against social values. In an interview with Canal Plus, Mbappé emphasized that many players come from neighborhoods heavily affected by gambling addiction.

"I know many people have suffered the consequences of these activities. Therefore, we don't agree with our image being associated with such brands," Mbappe shared.

Echoing her client's sentiment, lawyer Delphine Verheyden warned that players risk being associated with inappropriate messages through advertising campaigns. She argued that a player's reputation and image are always associated with certain values, therefore the use of their image needs to be carefully controlled.

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From the FFF's perspective, the federation claims it has complied with the terms of the agreement by ensuring a minimum of five players appear in promotional campaigns. However, the agreement also stipulates that the two team captains and the federation president must meet periodically to assess the suitability of commercial partners.

Source: https://znews.vn/tuyen-phap-bung-no-mau-thuan-post1657729.html