According to TechCrunch , YouTube Stories has lost its appeal due to the rise of TikTok. Many services are adopting short-form video formats like TikTok instead of using YouTube Stories.
Previously, Netflix experimented with a similar Stories feature called “Extras,” allowing users to share videos and photos from popular shows within its mobile app. Soon after, Netflix switched to vertical video and launched its short-form comedy video feature, “Fast Laughs.” LinkedIn also abandoned its Stories feature in 2021.
However, in March, Spotify launched a similar feature to Stories called "Spotify Clips," allowing artists to add 30-second videos to their profiles.
Stories was first introduced by YouTube in 2018.
Channel owners can use Stories to interact with viewers by posting behind-the-scenes clips, vlogs, and revealing upcoming videos. Note that only content creators with more than 10,000 followers can use Stories.
Unlike Instagram and Snapchat Stories, which only appear for 24 hours, YouTube Stories disappear after 7 days, and users cannot save them to their profile as they can with the other two social networks.
In addition, YouTube also has a Community Tab, which allows users to share information, promote content, or chat with fans. The company acknowledges that posts on the tab attract significantly more likes and comments than Stories. More importantly, content creators only need to have more than 500 followers to post on the community tab.
The company stated that Shorts bring YouTube channels more followers than Stories. This has led to a significant lack of interest in YouTube Stories among users.
A YouTube spokesperson said users benefited more from the Shorts feature, so Stories will be discontinued so the company can prioritize investing in helping content creators grow and connect with their audiences.
YouTube will notify content creators about the shutdown through forums, in-app messages, and YouTube Studio reminders. Additionally, there will be a direct notification in Stories if creators accessed the feature before June 26th.
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