10 years of building the foundation, creating momentum for a breakthrough

After a decade of establishment and operation in Vietnam, BIDV MetLife has left many outstanding marks in the insurance market.

Helping more than 70,000 customers have effective health and financial protection plans

Since its inception, BIDV MetLife has put the philosophy of “customer-centricity” as the guiding principle in all its activities. This is clearly demonstrated in its product strategy, service processes and technological innovations to best serve customers.

With 10 years of operation in the Vietnamese market, BIDV MetLife Life Insurance regularly conducts many research and market surveys to design products that "fit" the needs of Vietnamese people. One of them is "Gift of Happiness" - a joint life insurance product that can integrate protection for customers against 5 common incurable diseases including: cancer, stroke, myocardial infarction, liver failure and kidney failure. "Gift of Health", as soon as it was launched, attracted a large number of interested customers as this is a pioneering product on the market that protects customers against Type 2 diabetes and early stage cancer with a payout of up to 500 million VND.

With its superior products, BIDV MetLife has managed and guided more than 70,000 customers nationwide, helping them have effective health protection and financial accumulation plans. Thanks to that, BIDV MetLife has been voted as an excellent Life Insurance Company by Enterprise Asia for 4 consecutive years.

BIDV MetLife has helped more than 70,000 customers have effective health and financial protection plans.

Aiming to improve customer experience, BIDV MetLife always focuses on optimizing services and streamlining work processes. Thanks to that, signing contracts and paying insurance benefits to customers is faster.

Notable examples include the Go Green "Electronic Insurance Contract" project, which provides customers with a faster, simpler online experience, minimizing environmental impact; Service Happy - providing new technology solutions for the sales team of nearly 1,000 BIDV and BIDV MetLife transaction points nationwide, or the metcare customer portal, which helps customers manage their insurance contracts with just a few simple steps.

Paying nearly 500 billion VND to support and share the financial burden for customers

According to statistics, over the past 10 years, BIDV MetLife has paid nearly 500 billion VND for insurance compensation and maturity benefits. In 2023, BIDV MetLife paid benefits for nearly 23,000 cases with a figure of more than 120 billion VND. For hospital and surgical support benefits, BIDV MetLife successfully paid for more than 22,000 cases with a sum of more than 40 billion VND and more than 3.1 billion VND was paid for late-stage cancer and incurable diseases.

In the first 3 months of 2024 alone, BIDV MetLife has paid nearly 28 billion VND in benefits to 4,451 cases. Of which, more than 13,721 billion VND was paid to 64 customers who purchased the Happiness Gift product and more than 3,693 billion VND was paid to 100 customers who purchased the Health Gift product...

10 years of consistent contribution to the community

In addition to its business activities, BIDV MetLife is also one of the pioneers in corporate social responsibility (CSR) activities. In 2023, for the 8th consecutive time, BIDV MetLife was awarded the AmCham CSR Awards by the American Chamber of Commerce in Vietnam, honoring it as an enterprise with outstanding corporate social responsibility activities.

One of the typical CSR activities is the BIDVRun - Warm Tet for the Poor Spring Giap Thin 2024, which BIDV MetLife accompanied BIDV. The program has sent nearly 300,000 Tet gifts to people in difficult circumstances and soldiers in border and island areas; planted more than 330,000 new trees in many localities; built 13 community cultural houses to avoid floods in the Central provinces; more than 14,000 freshwater tanks to help poor people in the Mekong Delta provinces have enough fresh water to use during the drought and salinity season, etc.

In 2024, BIDV MetLife will also carry out a series of programs "Giving love, supporting students to go to school" for thousands of students at schools in difficult circumstances. As of May 2024, BIDV MetLife has donated many practical learning materials such as desktop computers, learning tools, desks and chairs... to 10 schools in the provinces of Nam Dinh , Phu Tho, and Hung Yen. In the coming time, BIDV MetLife commits to continue to accompany other schools across the country.

BIDV MetLife's CSR program series "Giving love - Supporting school"

“By July this year, BIDV MetLife will celebrate its 10th anniversary. Compared to the more than 150-year history of MetLife Group, we can consider that we have just completed the “first lesson”, but I am very proud of the achievements that BIDV MetLife has achieved. The past 10 years have been a time to build the foundation, creating momentum for BIDV MetLife to break through with bigger goals on the journey of accompanying the construction of “a life worth living” for the Vietnamese people,” Ms. Elena Butarova, CEO of BIDV MetLife shared.

Source: https://baodautu.vn/bidv-metlife-10-nam-xay-nen-tao-da-but-pha-d216356.html