Along with corn sticky rice, spring rolls, and sticky rice, frozen fish cake bread has become a best-selling dish in the US, some months selling 50.000 pieces.
CWTS Group was founded in 2004 in the US by Ms. Chinh Nguyen. After 20 years of doing business in Texas, USA, Ms. Chinh Nguyen said she cannot forget the taste of Vietnamese cuisine. Last year, she brought Vietnamese street food here.
In particular, the company experimented with fish cake bread, corn sticky rice, spring rolls, sticky rice, beef cakes, pork skin cakes... All are produced in Vietnam and frozen for official export to the US.
After a year, according to Ms. Chinh Nguyen, Vietnamese street products are enthusiastically received. Among them, sticky rice with corn and fish cake bread are the best sellers with sales of 20.000-30.000 boxes of each type. In particular, there are months when the company sells up to 50.000 fish cake sandwiches to the market. "This is unexpected sales in the first year of testing," Ms. Chinh Nguyen said.
Fish cake bread is frozen and exported to the US. Character provided
According to her assessment, the product is popular because it meets the busy lifestyle and wants to eat quickly, has good taste, and is quite affordable. Many families buy a whole box, each box contains 25 pairs of breadsticks. Inside the bread there is a long stick of fish cake, ground shrimp sauce, served with pickles.
On an American e-commerce site that specializes in selling Asian food SayWeee, fish cake sandwiches cost $5,99 a pair. And sticky rice with banana leaves at Ben Thanh market costs 5,99 USD for a box of 3 packages. These are the products ranked in the top 2 best-selling frozen main dishes on this e-commerce site with sales regularly maintained at more than 1.000 times a week.
Street-style products, but when exported to the US, must be produced by factories with all FDA and USDA certificates. In particular, all production processes are strictly inspected from input materials to storage and distribution to end users. In particular, the product must be approved by the USDA for official import.
Frequently buying boxes of fish cake bread, Mr. Tuan Anh, an American overseas Vietnamese, said that the product's flavor reminds him of his hometown and is not boring to eat like other foods. "Even though they are frozen, when heated, they are still full of flavor and convenient," commented Mr. Tuan Anh.
According to the plan, this company will expand its portfolio with sour soups, braised fish and other salty dishes exported to the US. This business also expects that bread and sticky rice with corn will sell to 300.000 Vietnamese people in the US every month and the consumption will reach 7,2 million products of each type a year.
CTWS Group is one of the companies with more than 20 years of major Asian food distribution in the US. Last year, this company also successfully brought fresh lychees and Dien grapefruit to the US via air.
Thi Ha – Vnexpress.net
