Bread dipped in milk - a culinary tradition of Vietnam.

Bread dipped in condensed milk is associated with the childhood memories of many generations.

A childhood favorite for many generations.

Bread dipped in condensed milk, a simple yet familiar dish for generations of Vietnamese people, with its harmonious blend of hot, crispy bread and rich, creamy condensed milk, is not only a "lifesaver" for hunger but also a childhood memory, and has become a distinctive culinary feature of Vietnam.

From North to South, dishes may differ, even pho, but bread dipped in condensed milk has become a beloved culinary staple across all regions.

For those born in the 60s and 70s, bread dipped in condensed milk evokes fond and sweet memories. Crispy bread, fragrant with the aroma of freshly baked flour, dipped in sweet, melted, and aromatic condensed milk.

Back then, breakfast options weren't as diverse as they are now. Besides traditional dishes like rice, porridge, pho, and vermicelli, the children's eyes lit up with excitement at the thought of trying bread dipped in milk for a change of pace, as it was so delicious.

When I was sick and couldn't eat rice, my mother would give me bread dipped in condensed milk – mixed with boiling water. The bread softened quickly and was easy to swallow for someone with a sore throat or feeling unwell. Some nights, when I was hungry after studying late, hearing the vendor's cry, "Hot, crispy bread for sale!", I'd rush out to the gate to buy a still-warm loaf of bread, dip it in Ông Thọ condensed milk, and find it incredibly delicious.

After the milk was finished, the tin can, reluctant to be thrown away, became a container for measuring rice or storing other items. Today, bread dipped in milk remains a favorite breakfast or snack for many Vietnamese people due to its delicious taste and convenience.

Established in 1976, Ong Tho condensed milk has truly become a national brand for Vietnamese people. The brand name immediately evokes images of fragrant, creamy, and smooth condensed milk. Today, Ong Tho condensed milk is an indispensable ingredient in Vietnamese kitchens, not only used for dipping bread but also in daily preparation of various savory and sweet dishes such as marinades for grilled meat, curry seasoning, seafood dipping sauces, and flan.

Bread dipped in condensed milk (Ông Thọ brand) has been honored among the 150 dishes served with bread that make up a popular choice.

The 2024 Bread Festival is an event that celebrates the unique culinary traditions of Vietnam and also honors Ong Tho milk in the preparation of three dishes to accompany bread: bread dipped in milk, bread with grilled meat marinated in milk, and bread with duck curry cooked in milk.

Ong Tho condensed milk can be used in a variety of dishes.

According to chef Vo Thi Huynh Chau: " Coming to the bread festival, I am very proud of Vietnam's culinary culture. The rich variety of ingredients helps create more than 150 delicious dishes to accompany bread."

"Like Ông Thọ condensed milk – a very simple, familiar ingredient that can be eaten directly with bread or used in savory dishes like grilled pork sandwiches – condensed milk helps make the meat tender, flavorful, and juicy. When cooked, it prevents the meat from drying out and burning compared to marinating with sugar or honey. This is the secret to making the famous grilled pork ribs of the owners of renowned broken rice restaurants."

At the event, the "Childhood Food Corner" of Ong Tho condensed milk welcomed thousands of customers who came to experience and "relive" beautiful childhood memories with activities such as demonstrations of preparing dishes made from condensed milk with famous chefs, performances of the "Milk Dipping Dance," and creative art classes on "decorating cans," providing diners with many enjoyable experiences.

Customers are delighted to experience the new flavor of Ong Tho condensed milk.

Diners can sample hot, crispy bread dipped in rich, creamy condensed milk, or enjoy a sandwich with ice cream drizzled with condensed milk on a hot summer afternoon, while the tinkling sound of the ice cream cart at the end of the street still echoes. The new dish – bread dipped in Ông Thọ condensed milk with rich chocolate and sweet strawberry flavors – offers a different, fresh, delicious, and appealing bread-dipping experience.

Creative drinks with condensed milk toppings - strawberry and chocolate flavors like strawberry milkshakes, chocolate coffee, and convenient tube packaging make it easy to drizzle the sauce over dishes, allowing anyone to become a "chef" at home.

A brand with a range of traditional and contemporary products not only connects the older and younger generations but also helps to make Vietnamese cuisine fresh and vibrant.

Ong Tho condensed milk evokes fond memories at the festival.

Having been closely associated with the country's development for nearly 50 years, condensed milk still maintains its superior taste and consistent quality, befitting its status as a national brand deeply rooted in Vietnamese culinary culture.

From humble dishes like bread dipped in condensed milk – to now becoming a staple in Vietnamese kitchens – Ông Thọ (the God of Longevity) is not only a cherished memory for countless generations of Vietnamese people but has also become an indispensable part of Vietnamese culinary culture.

Ông Thọ is proud to have been a part of the Vietnamese people's lives since 1976, a national brand that always strives to preserve and honor pure Vietnamese values, enriching the spiritual lives of millions of Vietnamese people when used in the preparation of various savory and sweet dishes.

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Source: https://tuoitre.vn/banh-mi-cham-sua-net-van-hoa-am-thuc-viet-20240523164549128.htm