Inside the newly opened Every Half in Hanoi's prime real estate area.

The brand's presence on the first floor of the Hanoi Post Office further solidifies the area around Ho Guom Lake as a focal point for coffee brands.

The facade of Every Half at the Hanoi Post Office .

Having just opened, the Every Half store on the first floor of the Hanoi City Post Office (on Le Thach Street, Hoan Kiem Ward) quickly became a sought-after destination for many young people.

Located opposite Ly Thai To flower garden, just a few steps from Hoan Kiem Lake, this location is considered one of the capital's "prime frontages." This is also why the appearance of the coffee brand quickly attracted attention, similar to many F&B brands that have chosen the Hanoi Post Office area to open stores.

According to observations by Tri Thức - Znews on the afternoon of June 29th, despite being quite "hot" on social media platforms, the number of customers at the store was not yet too large. Many tables were still empty, and the space was quiet enough for customers to sit and work or chat.

Despite the attention it's receiving, the store wasn't overly crowded on the afternoon of June 29th.

From the outside, the store makes an impression with its brand name displayed behind the windows of the Hanoi Post Office building. The modern-style brand logo is placed within the overall architecture, which bears the mark of time, interwoven with the city's post office signs, creating a rather interesting scene when viewed from Ly Thai To flower garden.

Stepping inside, the overall space isn't overly large, but it feels airy thanks to the open bar. The interior design follows the brand's familiar style, with little difference from other locations.

The most striking feature is the row of windows facing directly onto Ly Thai To flower garden. Natural light and greenery outside make the space pleasant, providing a sense of tranquility amidst the bustling city center.

One inconvenience is that the shop does not have its own restroom. If needed, customers must use the public restrooms located on the sidewalk around Ho Gươm Lake.

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Nguyệt Minh lives near the newly opened store, so she stopped by to try it out in the first few days.

As someone who lives near the area, Nguyet Minh (39 years old, Hoan Kiem ward) said she stopped by to try the store right after it opened.

"I knew about this brand before and had intended to visit but hadn't had the chance, so I came here today since it's near my house. I like how the brand presents itself in spaces that blend modern and classic elements. This location is quite nice, not too crowded or noisy," she shared.

The windows overlooking Ly Thai To flower garden are a highlight of this establishment.

Meanwhile, Nguyen Minh Nhat (34 years old, Lang Ward) said he decided to visit the store because of FOMO (fear of missing out).

"I saw many reviews online and wanted to try it because I had previously quite liked the drinks from this brand. But when I arrived, it didn't live up to my expectations. Besides its location inside the Hanoi Post Office, there weren't many distinctive or outstanding features compared to other stores. On the other hand, I still liked the atmosphere here because it was quite pleasant and not too crowded," he said.

The menu and prices at this store remain similar to other branches, focusing on coffee and matcha-based drinks. This aligns with the brand's direction from its inception.

Genmaicha Latte, one of the brand's matcha-based drinks.

Launched in Ho Chi Minh City in June 2021, Every Half pursues a specialty coffee model, focusing on roasted and ground coffee along with matcha-based drinks. After several years of development in the southern market, the brand began expanding to Hanoi from the end of 2025, continuously opening more stores in central locations and gradually gaining attention among young customers.

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Choosing a location right next to the Hanoi Post Office also means Every Half is entering direct competition with many established brands. In the same area, Starbucks stands out with its space located inside the French- style Post Office building, while Highlands Coffee also has a store right next to Every Half, overlooking Ly Thai To flower garden.

Compared to these two brands, Every Half is a younger name and its recognition among the general customer base is still modest. Although its prime location quickly attracted attention on social media, maintaining long-term appeal will depend on its ability to create a unique identity, rather than relying solely on its advantageous location.

Source: https://znews.vn/ben-trong-every-half-moi-mo-giua-dat-vang-ha-noi-post1664353.html