Outdoor advertising signs: Must comply with regulations.

The streets and urban centers of Thai Nguyen province are experiencing a strong surge in commercial and service activities. Along with this vibrancy comes a boom in outdoor signs and advertisements. However, managing and enforcing regulations regarding advertising signs presents many challenges, requiring comprehensive solutions to bring this activity into order and compliance with regulations.

Prevent illegal classified ads from detracting from urban aesthetics.

Misleading advertising, as illustrated by the "one candy equals a bunch of vegetables" case.

Many advertising signs are beautifully designed and eye-catching, but not all of them comply with the law.

Advertising signs have long served not only as a tool for conveying business messages but also as a means of creating the distinctive appearance of each locality. Many signs are elaborately designed and aesthetically pleasing, contributing to the unique beauty of each street. However, it's still easy to encounter signs that are not entirely "visually appealing," confusing, or even violate advertising regulations. These "flaws" not only detract from urban aesthetics but also pose numerous safety risks.

Among these, a common problem is the oversized advertising signs that obstruct visibility and encroach on public space. Many advertising signs are erected directly on sidewalks or across pedestrian walkways, hindering people's daily lives and detracting from urban aesthetics.

In the context of globalization, the phenomenon of advertising signs with foreign languages ​​dominating Vietnamese is quite common. This is partly due to business owners wanting to create a "highlight" or attract the attention of customers.

However, this is a fairly common type of violation, because the Advertising Law stipulates that in cases where a foreign language is used, the foreign language text must be placed below the Vietnamese text, and the size of the foreign language text must not be larger than the size of the Vietnamese text.

In contrast to the grandiose advertising signs displayed in prime locations, on the facades of shops and high-rise buildings, there are also advertising signs placed in inappropriate locations. This includes signs hung on utility poles, trees, or blocking pedestrian walkways and sidewalks.

Furthermore, many old, dilapidated signs create an unprofessional image, detract from urban aesthetics, and pose a potential danger to nearby pedestrians and vehicles, especially in bad weather. Even signs decorated with flashing lights are too bright at night, causing glare and affecting road users.

In reality, on the streets, most advertising signs are designed and hung up according to the subjective wishes of the shop owners. Horizontal, vertical, square signs… depend not only on the "storefront" but also on the owner's preference.

Ms. T., the owner of a furniture store in Phan Dinh Phung ward, said: "Honestly, I asked the construction company to measure and make sure the 'facade' was covered in a way that was both modern and impressive, while also concealing the house's flaws... I didn't pay much attention to the regulations regarding advertising signs."