Anticipating a Vietnamese film boom during the Lunar New Year season.

Việt Nam•27/01/2025

With the Lunar New Year approaching, the Vietnamese film market faces a great opportunity as the box office lacks international blockbusters and standout projects. Three Vietnamese films released during this year's Tet season are expected to create a revenue boost, bringing about a vibrant and successful Tet film season.

With only a few days left until the official start of the Lunar New Year, the Vietnamese box office remains relatively stable due to the lack of new, prominent projects.

Older film series are also losing their appeal as the number of screenings and ticket sales are declining. This is seen as a great opportunity for new releases. Vietnamese films Launched during the Lunar New Year season, it dominated the market, attracting audiences at a time when competition wasn't too fierce.

Box office remains unchanged.

It topped the revenue rankings. Box Office Vietnam (an independent box office monitoring unit) remained the top performer last week. 404 Run Away ! This marks the fifth consecutive week that Thai horror-comedy films have surpassed numerous competitors to lead the Vietnamese box office.

Over the three-day weekend, the film grossed over 2.4 billion VND from more than 27,800 tickets sold across approximately 2,800 screenings. This figure represents a decrease of about 50% compared to the previous week (3.8 billion VND), but it still helped the film surpass the 100 billion VND mark, further solidifying the position of Thai films in the Vietnamese market.

404 Run Away immediately topped the Vietnamese box office for over a month.

Coming in second place is an Indonesian horror film. Ghost of Mother's Body With a budget of over 1.4 billion VND, the film was not highly rated in terms of content and acting, and its marketing was also unremarkable.

But the project still sold tickets, showing that horror films remain a popular choice for Vietnamese audiences. Many people are willing to spend money on tickets to see a horror film regardless of whether the content is engaging or not.

Vietnamese films Sister-in-law Continuing to hold the third position with over 1.2 billion VND in weekend box office revenue, bringing the total revenue to over 112 billion VND, is a promising sign for the team.

Two Vietnamese films Kaleidoscope: Demanding revenge from the ghost and Rain on the butterfly's wings They remained in theaters but generated meager box office revenue. Both had low screening numbers, under 50, and failed to even make it into the top 10. Box Office Vietnam .

Presently Kaleidoscope: Demanding revenge from the ghost With only a little over 6 billion VND in revenue, it is one of the most disappointing projects in Vietnamese cinema this past year.

Rain on the butterfly's wings Since it wasn't a mainstream film, it was difficult to sell tickets. The project belonged to the art-house genre, which appeals to a niche audience, and it wasn't heavily promoted, so it only grossed just over 600 million VND.

However, this number is still quite low compared to Inside the golden cocoon (1.4 billion VND) or Glorious Ashes (4.1 billion VND).

Rain on the Butterfly's Wings still failed to attract domestic audiences.

The remaining positions in the top 5 of Box Office Vietnam These are two animated films, respectively: Mufasa: The Lion King (700 million VND) and Sonic the Hedgehog 3 (590 million). However, both had low revenues, indicating that the box office was sluggish before the Lunar New Year.

Opportunities for Vietnamese films during Tet season.

This week, the Lunar New Year movie season officially begins. All eyes are on three Vietnamese films scheduled to be released on the first day of the Lunar New Year 2025 (January 29th), namely: The Four Revengeful Ones (Tran Thanh) director), Falling in love with the wrong best friend. (Nguyen Quang Dung, Diep The Vinh) and Billion-dollar kiss (Thu Trang)

All three films were produced by professional, experienced teams and feature a cast of famous actors, so they are expected to achieve high box office revenue upon release, creating a successful season. Lunar New Year films Exciting and full of surprises.

The Four Revengeful Ones This is the fourth feature film directed by Tran Thanh. His previous films were all dramas, often exploring family conflicts. This time, the director changed direction by choosing a story that leans towards humor, fitting the atmosphere of Tet (Vietnamese Lunar New Year).

Of the three films released during Tet, The Four Revengeful Ones It brings together many of the most famous people, including: Le Giang, Le Duong Bao Lam, miss Tieu Vy, Quoc Anh… Director Tran Thanh and his sister Uyen An also play two important characters in the film.

Image from the movie The Four Vengeful Spirits.

Falling in love with the wrong best friend. It is the only remake film released in theaters during this year's Lunar New Year season. The original work... Friend Zone Produced in Thailand, it caused a sensation when it was screened in Vietnam in 2019, grossing over 53 billion VND. The Vietnamese version gained attention thanks to the participation of a star-studded cast. Kaity Nguyen, Tran Ngoc Vang, and Thanh Son.

Meanwhile, Billion-dollar kiss This is the debut film of comedian Thu Trang. In this new role, she placed her trust in a young cast including a beauty queen. Doan Thien An, Le Xuan Tien and Ma Ran Do.

Besides the three Vietnamese films, the foreign projects are mainly animated films such as: Paddington: The Traveling Bear A heinous operation , Knight Goat and 7 royal treasures …

Therefore, Vietnamese films have many opportunities to attract domestic audiences. When box office figures remain stable, domestic films can take advantage of this to achieve breakthroughs.

Many expect that this year's Lunar New Year film season in Vietnam will be explosive, with works creating a major impact and building on the success of previous Lunar New Year film seasons.

Last year, Tomorrow Tran Thanh's film once set a box office record, raking in over 551 billion VND and is currently the highest-grossing Vietnamese film of all time.

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