Typing in the keyword “Vietnamese traditional costumes” will yield many results about pages, units and individuals that design/sewing/renting costumes restored or inspired by Vietnamese traditional costumes. Along with Y Van Hien (a company that researches, restores, and supplies traditional costumes/traditional cultural products...) - almost a monopoly in previous years, you will see many other names and brands: Hoa Nien, Great Vietnam, V'style-Vietnamese traditional costumes, Dynasty Fashion, Thuy Trung Nguyet, Dai Viet Quan Ancient Costume, Dong Phong...
Bustling wear, bustling hire/tailor
Recently, images of artists, young men and women, brides and grooms, and students wearing traditional costumes (ao ngu than, nhat binh, giao linh...) in meaningful events or on occasions of entertainment and travel... have appeared more and more on social networks and media. It can be seen that the image has just been "shown off" on the personal page of artist Huynh Lap in traditional Vietnamese costumes to celebrate Tet, singer Nguyen Tran Trung Quan and designer Denis Dang wearing costumes inspired by the Nguyen Dynasty's traditional costumes when performing at the V-Heartbeat music event, the Torch group when receiving the WeChoice award for the project Viet su khieu hung also wore traditional Vietnamese costumes and shared afterwards that "we - young Vietnamese people are proud to introduce to everyone the traditional costumes of our ancestors. And no one else, it is the young people who are holding and opening the cultural flow of the country in the new era...".
 Women's five-panel shirt Photo: Provided by Y Van Hien |
Not only that, browsing through pages specializing in designing, sewing and renting traditional costumes, the atmosphere of "ordering" for Tet is more bustling than ever. Those who follow the Hoa Nien page (providing tailoring services, renting designs inspired by Vietnam and cultural products) will feel this atmosphere, from the Tet costumes for rent and being continuously ordered to the activities towards Tet that this clothing brand participates in.
Among them, the popular items here, according to Ngo Le Duy - co-founder of Hoa Nien, include: ao ngu than (a typical type of shirt of the Nguyen Dynasty, often worn on formal occasions), ao nhat binh (the everyday clothes of queens and princesses in the Nguyen Dynasty's royal court). V'style - Vietnamese traditional costume reform has a whole collection for Tet 2021, with ao ngu than (a modernized ao ngu than) for women/men, jackets inspired by nhat binh... Meanwhile, Thuy Trung Nguyet officially announced that it will close Tet orders from January 20 with a "heartwarming" message: "Those who haven't had time to place Tet orders, please wait until after Tet to receive them, we have 365 days to love Vietnamese traditional costumes!".
Will bloom and grow further
According to Mr. Ton That Minh Khoi (founder of Thien Nam Lich Dai Hau Phi page): "As a companion of the ancient style movement, I see a big change in dressing style with the choice of traditional costumes for Tet this year. Many types of Ao Dai Ngu Than, Nhat Binh... have appeared, accounting for a large proportion of the market for modernized Ao Dai". Minh Khoi thinks this is a good trend and "I really hope it will become a strong movement so that from now on, traditional costumes will be used more, not just for Tet and ceremonies".
From another perspective, Mr. Nguyen Duc Loc (founder of Y Van Hien) observed: “The trend of making traditional Vietnamese costumes has grown strongly in the past 1-2 years, especially near Tet, the trend of traditional costumes has flourished. That is inevitable. Because it is not natural that this movement is vibrant, spreading throughout society in many fields.” According to him, “it was the link, the link and the influence more than ten years ago, from the research works of Professor Doan Thi Tinh (researching on Vietnamese costumes), researcher Trinh Bach (reconstructing royal costumes), researcher Trinh Quang Vu (researching costumes of Vietnamese feudal dynasties)... Then in 2010 - the 1,000th anniversary of Thang Long, many historical films about dynasties were released, creating a wave of controversy - especially about costumes. That wave of public opinion urged many scholars to learn about ancient costumes, including Mr. Tran Quang Duc (who later released the book Ngan nam ao mu). By 2014, 2015, the first groups on ancient costumes and traditional Vietnamese culture were born: Dai Viet Co Phong, Dinh Lang Viet..., then Y Van Hien, Vietnam Centre...”.
 Five-panel dress Photo: Provided by Y Van Hien |
Mr. Nguyen Duc Loc believes that by grasping the trend, besides traditional costume units, modern tailors have also begun to return to sewing traditional costumes, ancient costumes..., that is truly a market that is being explored. “Now is just the initial step and I think this movement will continue to develop strongly in the coming years. Many scholars often jokingly say that the past 10 years (2010 - 2020) are a memorable decade for Vietnamese traditional costumes, which may be seen as a renaissance period for traditional costumes in many decades. That is the effort of many generations, we in the traditional costume industry are always proud of that,” he said.
Source: https://thanhnien.vn/co-phuc-viet-ron-rang-don-xuan-1851033918.htm
Comment (0)