Coway Vina announces its strategy "Starting a journey of freshness"

SGGPO 18/05/2023 20:08

Coway Vina, the most popular water purifier and air purifier brand in Korea, announced its new brand ambassador and 2023 strategy at a press conference showcasing its service: "Starting a Journey to a Clean Environment".

Coway Vina announces its new brand ambassador and strategy for 2023.

At the Gem Center convention center, Coway Vina held a press conference titled "Starting the Journey to a Clean Environment" to announce its new strategy aimed at providing a differentiated experience in professional air purifier maintenance services for consumers in the Vietnamese market.

Simultaneously, the event also launched Coway Vina's new brand ambassador, Tran Dinh Thach Thao – Runner-up and Top 10 Miss World Vietnam 2019. This is considered an important milestone in the journey of building a strong relationship between the brand and consumers to move towards a healthier and more vibrant life.

On this occasion, Coway Vina emphasizes the brand's dedication and responsibility towards customers, the community, and the surrounding environment. Leveraging Coway Vina's unique "touchpoint" of exclusive Heart Service and the Cody (Coway Lady) team, the new strategy continues to deliver highly anticipated experiences. Specifically, the maintenance and care process for water purifiers and air purifiers has been improved with the application of Hi-care 2.0 disinfection technology to sterilize water purifiers, ensuring absolute safety for users' health. In addition, the periodic maintenance service has been shortened to every two months (compared to every three months previously), optimizing filtration capacity and machine lifespan.

Furthermore, Coway Vina's new strategy prioritizes community and environmental initiatives with charitable projects spanning the country. Programs such as sponsoring water purifiers for residents of Muong Lat, the "My Beloved School" project series in collaboration with domestic volunteer organizations to improve school environments, and other environmental activities are increasingly emphasized and promoted.

Mr. Park Nam Su, General Director of Coway Vina Co., Ltd., said: “2023 is considered a turning point for Coway Vina, promising to bring many different and unique service experiences for product users. With this new direction, we expect to create healthy generations not only in the present but also in the future.”

Source: https://www.sggp.org.vn/coway-vina-cong-bo-chien-luoc-khoi-dau-hanh-trinh-trong-lanh-post690210.html