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A half-billion-dollar scam shatters Amazon's luxury goods dreams.

The $475 million investment in Saks was once seen as key to Amazon's conquest of the elite, but the bankruptcy turned that ambition into a failure.

Báo Khoa học và Đời sốngBáo Khoa học và Đời sống22/01/2026

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The bankruptcy of Saks Global has officially ended the ambitious partnership between Amazon and the more than 100-year-old department store chain.
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Amazon's $475 million investment, once expected to open the door to the luxury goods market, is now considered "worthless" by the company itself.
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Amazon accuses Saks of poor financial management, burning through hundreds of millions of dollars in less than a year and leaving a mountain of unpaid bills.
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Tensions escalated as Amazon sought to prevent Saks from accessing a $1.75 billion bailout loan, fearing its interests would be violated.
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The "Saks on Amazon" project was once considered a breakthrough, combining Amazon's technology platform with the traditional luxury shopping experience.
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Despite some positive initial signs, Saks' sales on Amazon remained below $100 million, far short of expectations.
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This failure exposes the paradox that Amazon's mass-market convenience is incompatible with the exclusivity of luxury brands.
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For Amazon, the half-billion dollar loss didn't shake the financial empire, but it was a costly lesson for its ambitions to conquer the high-end market.
Readers are invited to watch the video : Top 10 'Terrifying' Tech Devices of the Future.

Source: https://khoahocdoisong.vn/cu-lua-nua-ty-usd-khien-amazon-vo-mong-hang-xa-xi-post2149084328.html


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