‏ Da Nang - Destination of events ‏

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Da Nang will host its first Indian wedding in 2024. Photo: NTB

Indian wedding travel destinations

Da Nang City is becoming an attractive destination for the Indian tourist market, with more than 20 Indian wedding events held in the past two years and six more expected to take place in the first few months of 2024.

After several rounds of research, the Indian family chose Da Nang City as the venue for the wedding of bride Kashmira and groom Inderdeep, from January 19th to 21st, 2024. Nearly 500 guests, staff, and over 1 ton of materials, costumes, and props were transported from India to Da Nang to prepare for the wedding.

In addition, all 258 rooms at the Sheraton Grand Da Nang Resort and Convention Center were fully booked to accommodate the wedding guests.

Furthermore, the wedding of bride Heena Paryani and groom Bhisham Ramchandani, held from February 29th to March 2nd, 2024, also demonstrated the extravagance of Indian weddings and the potential of Vietnam as a destination for wedding tourism. An estimated 250 guests from Hong Kong, the Philippines, India, the United States, and other countries attended this wedding.

It is expected that in the coming months, five more weddings of Indian brides and grooms will be held in Da Nang, with wedding receptions ranging from 200 to 350 guests. In addition, hotels have also received dozens of wedding invitations from couples from Japan and several other countries.

Mr. Prabhakar Singh (Parker) - Director of Sales and Marketing at Furama Da Nang Resort, believes that with its beautiful long coastline, the Ba Na cable car system, and its advantageous location in the center of world cultural heritage sites, Da Nang will be an ideal destination for tourists from India and Northeast Asia (China, Korea, Japan, etc.) to visit, travel, and hold weddings.

Linking the development of specialized tourism products.

The 2023 Global Wedding Destination Market Report shows that the wedding tourism market has a steady annual growth rate of 32.8%.

The total market value is approximately $101.3 billion and is projected to increase to $134.4 billion by 2027. The average cost of a wedding is around $33,000 (approximately 780 million VND), but the actual figure can range from $5,000 to $500,000 depending on the country.

In 2023, the international wedding market will be led by North America ($28.8 billion), followed by Asia ($23 billion), Europe, South America and the Caribbean. Australia, Africa and the Middle East will account for the smallest share (15%) of the wedding market.

To develop a wedding service ecosystem, it is necessary to create a comprehensive package product, including tourism combined with accommodation, travel, and transportation.

In the future, Da Nang's tourism industry needs to coordinate with Quang Nam and Thua Thien Hue provinces to develop unique service products and tour experiences that suit the tastes of wedding tourists.

Collaboration and linkages between hotels, travel agencies, and tourism businesses in Da Nang and provinces in the Central region aim to form large-scale enterprises with strong brands, participate more deeply in the global tourism chain, and develop products to stimulate wedding tourism annually.

Ms. Nguyen Thi Hoai An, Deputy Director of the Da Nang Department of Tourism, shared that since 2023, Da Nang's tourism industry has implemented promotional activities for domestic and international wedding events, targeting potential wedding markets such as India and Northeast Asia.

In 2023, the total number of Indian tourists visiting Da Nang reached 68,753, accounting for nearly 50% of international tourists to Vietnam and almost 5% of international tourists to Da Nang.

Currently, this department is implementing a pilot program to attract wedding tourists to Da Nang, welcoming famtrip groups, presstrip groups, and wedding planners to survey and experience wedding tourism services, and integrating the promotion of wedding tourism products into wedding event promotion and organization activities.

Source: https://baoquangnam.vn/da-nang-diem-den-cac-su-kien-3133009.html