This is the most expensive Lego set in the world.

The Lego Death Star UCS set is intricately designed and costs nearly $1,000. Photo: Lego .

Lego Group has just announced a new product in its Ultimate Collectors Series (UCS), inspired by the movie Star Wars: Death Star, with a list price of $999.99 . This is the most expensive Lego set in the history of the Danish brand.

Previously, Lego garnered attention with the release of the Millennium Falcon, priced at $800 and containing 7,541 pieces. This time, the Danish company continues to capitalize on nostalgia, targeting a group of adult customers with high spending power.

According to Lego, the Death Star model is designed in a vertical cross-section instead of the traditional spherical shape. The product is approximately 70 cm tall, 79 cm wide, and 27 cm deep, meticulously recreating many iconic scenes from the Star Wars and Return of the Jedi series.

The collection includes 38 minifigures, ranging from main characters like Luke Skywalker, Han Solo, and Leia Organa to Darth Vader, Emperor Palpatine, and the Red Guards. Some special editions are included, such as Luke in his original costume, Luke in his Return of the Jedi costume, Han Solo in his traditional vest, or even a Stormtrooper in a hot tub.

Inside the model, players can recreate most of the classic scenes, from the hangar where Darth Vader greeted the Emperor, to the AA-23 containment area with its gunfight, the escape from the garbage compactor, and the communications room of R2-D2 and C-3PO. The set also includes a super laser control room, a turbo elevator connecting six floors, and a throne room for the final battle between Luke, Vader, and the Emperor.

Although not the largest Lego set ever produced, Death Star UCS boasts the largest number of minifigures.

Lego's launch of a thousand-dollar product is seen as proof of its strategy to expand into the adult market segment. In recent years, the company has consistently achieved record revenue and profits, despite a slowdown in the global toy market. Many market studies indicate that approximately 15% of current Lego sets are designed specifically for adults, both for recreational building and for display as collectibles.

The Wall Street Journal once noted that Lego sets like Millennium Falcon and Titanic are turning older customers into a "gold mine" for the brand. Fortune also assessed that Lego has successfully expanded its market share in the $10 billion toy industry thanks to this strategy.

The Death Star UCS set will be available for purchase starting October 1st for Lego Insiders members (free registration) and starting October 4th for all customers. Early buyers will receive an additional gift including a Tie Fighter figure and Imperial coat hanger, while supplies last. Lego Insiders also have the chance to win prizes in a lucky draw using their reward points.

With its spectacular design and high collectibility, Death Star UCS is expected by Lego enthusiasts to become one of the iconic sets, although its $1,000 price tag makes many people think twice.