Paid music listening service launches many promotions to attract users

Currently, it is estimated that in Vietnam there are about 25 million people who regularly listen to music online, of which 90% of the domestic online music market share is held by about 4-5 Vietnamese companies. Music sites maintain two forms: free music and music listening by subscription. The monthly fee that companies offer is lower than a bowl of pho, but the number of paying customers is still limited.

Since the outbreak of COVID-19, Vietnamese people's consumption and entertainment habits have changed significantly. According to We are social, as of early 2023, Vietnam had 77.93 million Internet users. Of which, 49.2% of users use the Internet to listen to music with an average listening time of 1 hour and 12 minutes per day. As all activities from entertainment, study, and work are gradually moved to the Internet, consumers' willingness to pay for online services has also increased.

A few years ago, the number of listeners willing to pay for copyrighted music was almost non-existent, but now the number of listeners willing to pay, especially young people, is increasing every month. When Vietnamese people have the habit of paying for services such as Internet and television, there is no reason to refuse to pay for music services. The cost of this service each month is equal to a cup of coffee.

In Vietnam, despite the presence of international competitors, domestic applications are currently dominating the game. To increase competitiveness, these applications continuously upgrade features and diversify packages to suit the needs of many different users such as family music packages, free trial packages or packages with telecommunication data, etc.

As one of the largest online music listening applications in Vietnam today, NhacCuaTui application scores points with its smart, friendly interface that helps users easily experience, along with a diverse music store with millions of songs and always updating the latest hits at home and abroad.

To bring more value to customers, NhacCuaTui cooperates with MobiFone network to launch the BUFFET package that allows users to listen to copyrighted music on the application with attractive data benefits.

MobiFone's new Buffet package allows unlimited music listening on NhacCuaTui.

With this new package, MobiFone customers enjoy the privilege of listening to unlimited music on the NhacCuaTui application with a VIP account on www.nhaccuatui.com from only 10,000 VND/day. In addition, customers also receive additional telecommunications incentives of up to 8GB of high-speed data, free domestic voice calls.

As a music lover, Mr. Hoang Tung (25 years old, Hanoi) shared: “ I support listening to copyrighted music because it gives a smooth and vivid music experience. When listening to music online, it will definitely consume data capacity, but with this new package from NhacCuaTui, I can freely listen to music on the capacity that the package gives, very convenient ”.

This is considered a smart consumer solution, when users can own both Internet data and services with just one registration. Especially with a low cost of only 10,000 VND, the package will help change the habit of listening to free music and convince users to pay to listen/download music online in Vietnam.

For more information, please contact hotline 9090 (200 VND/minute) for support.

Bao Anh

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