Paid music streaming services are offering many promotions to attract users.

Currently, it is estimated that around 25 million people in Vietnam regularly listen to online music, with approximately 4-5 Vietnamese companies holding 90% of the domestic online music market share. These music sites offer two options: free music and subscription-based music. While the monthly fees charged by these companies are even lower than the price of a bowl of pho, the number of paying customers remains limited.

Since the COVID-19 pandemic, the consumption and entertainment habits of Vietnamese people have changed significantly. According to We Are Social, as of early 2023, Vietnam had 77.93 million internet users. Of these, 49.2% used the internet to listen to music, with an average daily listening time of 1 hour and 12 minutes. As all activities from entertainment to learning and work gradually shifted online, consumers' willingness to pay for online services also increased.

A few years ago, the number of people willing to pay for copyrighted music was almost non-existent, but now, the number of paying listeners, especially young people, is steadily increasing every month. Since Vietnamese people are accustomed to paying for services like the internet and television, there's no reason to refuse paying for music streaming. The monthly cost for this service is equivalent to the price of a cup of coffee.

In Vietnam, despite the presence of international competitors, domestic applications currently dominate the market. To increase competitiveness, these applications continuously upgrade features and diversify their packages to suit the needs of various users, such as family music streaming packages, free trial packages, or packages bundled with telecommunications data…

As one of the largest online music streaming applications in Vietnam today, NhacCuaTui scores points with its smart, user-friendly interface that makes it easy for users to experience, along with a diverse music library with millions of songs and always updated with the latest hits from both domestic and international artists.

To provide more value to customers, NhacCuaTui has partnered with MobiFone to launch the BUFFET package, allowing users to listen to copyrighted music on the app along with attractive data benefits.

MobiFone's new Buffet package allows unlimited music streaming on NhacCuaTui.

With this new package, MobiFone customers enjoy the privilege of unlimited music streaming on the NhacCuaTui app with a VIP account on www.nhaccuatui.com for only 10,000 VND/day. In addition, customers also receive telecommunication benefits including up to 8GB of high-speed data and free on-net calls.

As a passionate music lover, Hoang Tung (25 years old, Hanoi) shared: “ I support listening to copyrighted music because it provides a smooth and vibrant music experience. Listening to music online definitely consumes data, but with this new package from NhacCuaTui, I can comfortably listen to music using the data allowance included in the package, which is very convenient .”

This is considered a smart consumer solution, as users can own both internet data and services with just one subscription. Especially with a low cost starting from only 10,000 VND, this package will help change the habit of listening to free music and persuade users to pay for online music streaming/downloading in Vietnam.

For further information, please contact our hotline at 9090 (200 VND/minute) for assistance.

Bao Anh

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