Sam Son promises a vibrant beach tourism season, with its green, clean, and beautiful environment.
Discovered and developed by the French since the beginning of the 20th century, Sam Son Beach is considered one of the most beautiful beaches in Vietnam. Currently, Sam Son ward has 999 accommodation establishments, including 118 tourist accommodations rated from 1 to 5 stars, with 23,047 guest rooms meeting the criteria of "bright, clean, and beautiful." The accommodation system continues to be renovated and upgraded to meet the basic needs of tourists.
Mr. Dang Anh Duc, Head of the Economic, Infrastructure and Urban Planning Department of the Sam Son Ward People's Committee, said: "To create a new look for the most vibrant tourist destination in North Central Vietnam, on April 15th, the Ward People's Committee organized an auction for the right to exploit assets belonging to the East Ho Xuan Huong Road Tourism Space Project. The auction was conducted publicly, transparently, and in accordance with regulations. Thuan An Foods Import-Export Co., Ltd. (Thuan An Foods) was the winning bidder with a price of VND 70,168,000,000 for a 5-year exploitation period. This is an important step in effectively exploiting land and coastal tourism space, contributing to enhancing service value and attracting investment to Sam Son beach. The East Ho Xuan Huong Road Tourism Space Project is expected to create a new highlight for the Sam Son coastal city, promoting tourism development in a modern and sustainable direction."
Sam Son promises a vibrant beach tourism season, with its green, clean, and beautiful environment.
Immediately after winning the auction, the company began repairing, renovating, and upgrading the hubway system and surrounding facilities to put them into operation and serve tourists in the summer tourist season of 2026.
A notable feature for the 2026 tourist season is the provision of 3-4 free freshwater bathing areas in public spaces, serving both locals and tourists. Additionally, some parking areas, such as those near the Doc Cuoc Temple and Co Tien Temple, will be free of charge by the hour, contributing to reduced costs and greater convenience for visitors.
The People's Committee of Sam Son Ward will also organize several intensive campaigns to raise awareness, conduct inspections, assess the current situation, and rectify and handle violations by vehicles encroaching on roads and sidewalks, causing traffic safety hazards. Many key roads and areas in the ward are being renovated and improved. The lighting and public address systems are well-maintained to serve residents and tourists. Nearly 1,000 additional trees have been planted to create a green, clean, and beautiful space that is friendly to tourists. Nineteen parking lots have been arranged; traffic signs have been added, and parking markings have been painted for cars, electric vehicles, and cyclos. Strict action will be taken against drivers who engage in soliciting customers, speeding, and reckless driving. 474 electric vehicles and 250 cyclos will be inspected and controlled to ensure security and order, fire prevention, environmental hygiene, and food safety. Develop plans for rescue operations, accommodation management, transportation, photography services, and beggar control. Reorganize 193 sales points and businesses that have signed commitments to display prices and comply with regulations on communication and conduct. Publicize a hotline number for tourists to report any shortcomings in tourism activities to the authorities.
Sam Son promises a vibrant beach tourism season, with its green, clean, and beautiful environment.
In addition, the ward organized three training courses for nearly 800 workers involved in service and tourism activities, contributing to building the image and brand of Sam Son tourism as civilized and friendly to tourists.
In 2026, the ward aims to welcome over 9 million visitors, with projected total revenue reaching 19 trillion VND.
With thorough preparation, intensified promotion and advertising efforts, the application of digital transformation in tourism activities, and the call for investment in developing new products and diversifying experiences for tourists, Sam Son tourism is not only welcoming visitors in the summer but is also aiming to exploit tourism in all four seasons.
Text and photos: Bao Thanh
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Source: https://baothanhhoa.vn/dien-mao-moi-cho-do-thi-du-lich-bien-sam-son-285603.htm
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