Many positive signs for the real estate market.

The emergence of a wide range of commercial housing products, land plots, and social housing, along with high economic growth, has further enhanced the attractiveness of the real estate market in the province.

A view of the Heragon City Nam Ngạn Project (Ham Rong Ward). Photo: Dong Thanh

After a period of intensive construction, many developers have launched a series of real estate products focusing on real value, meeting the increasingly high demands of buyers. For example, the Heragon City Nam Ngạn project (Ham Rong ward) recently introduced many highly attractive products. This is a modern urban area project covering nearly 60 hectares, located along the Ma River, meticulously planned with green, airy living spaces and a comprehensive system of amenities. Meanwhile, the project is situated in a central area with excellent transportation connections and integrated infrastructure, offering significant profit potential. Therefore, real estate in this area is attracting considerable interest from investors and residents.

Not far away, at the Vinhomes Star City project (Hac Thanh ward), after the two high-rise complexes The Kyoto and K-Park Avenue sold out, Vingroup Corporation also introduced The Sentosa apartment complex to investors. Inspired by Singaporean design, this apartment complex boasts numerous resort-standard amenities, such as a rooftop garden park, a tropical swimming pool complex, sports facilities, and a plaza, all while being located at the intersection of Nam Song Ma and Nguyen Hoang boulevards. Furthermore, with attractive sales policies, this high-end apartment complex is attracting considerable interest from investors.

In Nguyet Vien ward, after a period of rapid construction, the Eurowindow Light City urban development project is being heavily promoted in the market. The project covers approximately 176 hectares, with a total investment of nearly 13,000 billion VND, in an area considered to have great potential for developing a modern urban area integrated with natural landscapes. A prominent highlight of the project is the Heritage Light Boulevard and interactive Light Park, inspired by the Dong Son cultural heritage with symbols such as the sun, the mythical Lac bird, and the bronze drum. This space is expected to become a new cultural, entertainment, and experiential hub for residents, while also contributing to creating a distinctive architectural landmark for Thanh Hoa city.

The supply of real estate in the province during the first few months of this year has become even more abundant and attractive thanks to a series of social housing projects being launched. Specifically, these include the Quang Thanh Ward Social Housing Project (now Quang Phu Ward) with over 400 apartments; the Le Mon Industrial Zone Social Housing Project in Quang Phu Ward with over 1,200 apartments; the social housing project under Project No. 1 in Hac Thanh Ward with over 1,900 apartments; and the Ham Rong Ward Social Housing Project with over 2,300 apartments. These projects are being offered at an estimated average price of 18.5 million to 21.7 million VND/m2.

Many investors believe that the real estate market is recovering in terms of supply and segmentation, meeting the needs of both investors and people with genuine needs. This recovery also involves a shift from a concentrated state to an expansion into new suburban areas, associated with large-scale projects and development models oriented towards transportation, forming new growth poles for the market.

From the perspective of the State management agency, Mr. Le Duc Quang, Deputy Head of the Housing and Real Estate Market Management Department, Department of Construction, stated: "Generally, the real estate market in the province in the first quarter of 2026 was basically stable. State management of housing and the real estate market continued to be strengthened. Based on monitoring and information from project investors, there has been no real estate inventory surplus in the area."

Specifically, in the first quarter of 2026, approximately 5,700 residential real estate products and land plots in the province met the conditions for being put into business. This included about 600 townhouses and 300 apartment units, 2,500 land plots, and approximately 2,300 social housing units.

The abundance of supply has given the market more choices for people and investors. However, many investors believe that the market continues to face the problem of prices remaining high, especially in the land plot segment. But reality is proving that liquidity no longer depends solely on high or low prices, but increasingly on the product's real-world use value and its ability to generate cash flow. This is evident in the fact that products in urban areas with many amenities, low building density, and convenient transportation are often more attractive, meaning they sell out quickly.

Meanwhile, state-owned commercial banks and private commercial banks are also offering many preferential policies for real estate loans, especially policies supporting the purchase of social housing. Along with that, the high economic growth rate, with double-digit expectations for 2026 and subsequent years, has further boosted the real estate market.

According to Mr. Le Duc Quang: "Currently, there are two social housing projects that are completing the investment preparation steps and are expected to start construction at the end of this year, which will create more positive signals for the real estate market in the province. Specifically, these are the social housing project in Quang Phu ward invested by WESTMINSTER Vietnam Group JSC and the social housing project in Hac Thanh ward invested by CASAAMAINI Vietnam Group JSC. When completed, these two projects are expected to supply more than 6,000 apartments to the market..."

Dong Thanh

Source: https://baothanhhoa.vn/nhieu-tin-hieu-tich-cuc-cho-thi-truong-bat-dong-san-288338.htm