International artists flock
The Monsoon Music Festival 2023 has just announced the list of participating artists. In addition to rappers Suboi and Vu, the 5-member synth-pop band Sunset Rollercoaster from Taipei (Taiwan) will also headline the shows within the framework of the festival.
Sunset Rollercoaster Group, Suboi and Vu. will take on the headliner position this year at Monsoon Festival.
Accordingly, this band is currently very popular with young audiences. Hits such as My Jinji, I Know You Know I Love You, Vanilla ... often appear in cafes, as well as on popular platforms such as TikTok or the reel function (film clip) of Instagram and Facebook. Taking place from October 14 to October 22 at many famous locations in the capital Hanoi , this year's Monsoon Music Festival shows its youthfulness and approach to the new generation.
Also in Hanoi at the end of this month, HAY Glamping Festival will welcome two big names: Ronan Keating and Epik High. With the theme “Where youth gathers”, the 10 hours of September 30 will be a rare occasion for the capital’s audience to immerse themselves in nostalgic melodies. If last year HAY Fest brought together four famous bands A1, 911, The Moffatts and BLUE, this year the former member of Boyzone and the Korean hip-hop group with nearly 2 decades of activity will be big highlights.
According to the organizers of HAY Fest 2023, this time Ronan Keating will bring to the Vietnamese audience extremely special new arrangements for the hits that have been a part of the memories of the 8X and 9X generations, lasting until now. The singer of When you say nothing at all will also bring his own band to perform live. Similarly, the presence of Epik High is also quite special, as they have just completed a tour around Asia called All Time High . The band hopes that everyone will "Map the soul" and have "sleepless" nights together, like the name of the group's hit song and famous album.
Not far behind is the Ho Chi Minh City International Music Festival – HOZO International Music Festival, taking place for free in Ho Chi Minh City for 3 days from December 22 to December 24. Musician Huy Tuan – music director, said that this year the international artists will be familiar names with high recognition. Although not officially announced, the presence of SMTown representatives at the press conference implicitly confirms the participation of K-pop artists and groups.
Artists performing at this year's Monsoon Festival
Strength in recognition
It can be seen that compared to previous seasons, this year the international artists participating in the performance are more popular and familiar to many audiences. For Monsoon or HOZO, if in previous years the names participating in the program were only inclined towards quality, such as British singer Joss Stone who owns many Grammy awards, producer Babyface or the quartet BOND... which are famous with generations 8X, 9X and later, then approaching new names shows an extremely close approach.
This not only creates opportunities to meet foreign artists, but also ensures the introduction of new faces. With the existing attraction, these festivals also introduce other names in many music genres and many countries. With Monsoon, music director - musician Quoc Trung still persistently introduces new and quality names. If in previous years this more or less created obstacles in enjoyment for the general audience, then with the attraction of new - famous names, interest in different styles can increase.
This issue is also seen in the domestic performing artists. It is no longer just the top names like Thanh Lam, Ha Tran, Tung Duong… who are the main performers, this year Monsoon also gave these positions to younger faces or those who have had many projects in recent years, such as Suboi, the band Ngọt, and Vũ. Other performances also featured highly-regarded indie bands, such as Quếch, nhung dua tre, Limebócx, Meow Lạc… further demonstrating the “rejuvenation” factor as well as getting closer to a vibrant Vietnamese music market.
Artists performing at this year's HAY Glamping Festival
HAY Fest 2023 also captures that, when the artists performing for 10 hours are also very prominent names, from many nostalgic names like Microwave, JustaTee, to younger ones like Vu Thanh Van, Bui Truong Linh, Thinh Suy, MINH... The organizers said that besides introducing big hits, the artists will also introduce EPs, albums as well as brand new projects in the near future.
Not stopping there, the musical exchange between many different cultures is also being paid attention to by the organizer. Accordingly, Epik High will also perform in the same afternoon time slot with Suboi, JustaTee and MCK - unique names of the Vietnamese hip-hop world. Therefore, the combination is also being awaited by many audiences, promising to create explosive moments throughout the program.
With the above unique features, although taking place during the time when Vietnamese music is relatively vibrant at the end of the year with personal live shows of many famous domestic artists, Monsoon as well as HAY Fest still have their own expectations of success. With Monsoon, the number of early bird tickets (pre-order, with many incentives) was sold out in a short time, showing that they are going in the right direction and understanding the enjoyment needs of young audiences.
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