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Healthy drinks

Báo Phụ nữ Việt NamBáo Phụ nữ Việt Nam23/02/2024


Consumers are increasingly concerned about the quality of food and beverage products, especially during this New Year season.

Among countless New Year's wishes, health is always the most desired. It's no coincidence that the greeting "Peace, health, and good fortune" is always mentioned during New Year's gatherings and reunions. With consumers increasingly prioritizing health, especially during the New Year, healthy food and beverage products are receiving more attention than ever before.

According to the Tetra Pak Index Report 2023, Vietnamese consumers are currently favoring products of natural origin and those that are good for their health. The results of the 2023 consumer trend survey also show that the Vietnamese consumer goods market is gradually developing in depth, with customers demanding increasingly higher standards regarding product origin, source, and ingredients.

Đồ uống tốt cho sức khoẻ - xu hướng của năm mới 2024- Ảnh 1.

Healthy beverage products that reduce or eliminate refined sugar are becoming increasingly popular for the New Year.

"For public health" is the value that TH Group (the owner of the TH true MILK brand) has pursued since its early days entering the fresh milk market. To date, the Group has researched, developed, and launched more than 170 milk, beverage, and food products that are good for health.

The TH beverage product line, including TH true TEA natural tea, TH true JUICE fruit-flavored milk drink, TH true RICE roasted rice drink, and TH true JUICE natural fruit juice, is made entirely from natural ingredients, carefully selected from premium sources. It has been given a new look with beautiful and elegant packaging for the 2024 New Year. Not only are these drinks light and refreshing, with little or no refined sugar, but the vibrant packaging also makes the TH beverage line the ideal beverage to welcome the new year.

Among them, the TH true TEA natural tea duo, featuring natural lemon-flavored green tea and natural Oolong tea, combines exquisite specialty tea leaves from renowned Vietnamese regions with million-year-old volcanic groundwater from Tien Mountain (Nghe An), processed using world- leading ultrafiltration technology. These teas have long been extremely popular with young people. Not only does it offer a rich, fragrant, and refreshing tea flavor, but the natural lemon-flavored green tea provides abundant EGCG and antioxidants, along with amino acids that help reduce stress and boost immunity. Meanwhile, TH true TEA natural Oolong tea provides polyphenols that fight oxidation, offering numerous health benefits.

Đồ uống tốt cho sức khoẻ - xu hướng của năm mới 2024- Ảnh 2.

The refreshing, thirst-quenching taste of the TH true TEA duo has long been a favorite among young people.


TH true RICE rice drink, available in two flavors – roasted rice and red brown rice – is the top choice for those who love clean eating and healthy drinking. The product contains absolutely no refined sugar, but derives its natural sweetness from the specialty rice grown by TH Group in Thai Binh and Nghe An provinces using a standardized, clean process. Cholesterol-free, low in fat, and providing a healthy source of nutrients along with B and E vitamins to support weight management and beautiful skin, TH true RICE is the perfect beverage for families to enjoy during New Year's celebrations.

With many plans and aspirations for the new year, many people often tend to "neglect" self-care. A bottle of TH true JUICE milk, a fruit-flavored milk drink, packed with energy from the nutrients of fresh, clean milk and the vitamins and minerals of natural fruits, will help you refresh your health and welcome a new year filled with new opportunities.

Đồ uống tốt cho sức khoẻ - xu hướng của năm mới 2024- Ảnh 3.

Vitamin and mineral-fortified drinks promise to be the ideal gift for a healthy new year.

Nowadays, many young people tend to have diets high in protein and fat but lacking in essential vitamins and minerals. TH true JUICE, a fruit juice product made entirely from real fruit and carefully selected ingredients, comes in a variety of flavors such as orange, apple, apple-peach, etc., and will be a powerful "assistant" to supplement the necessary vitamins and minerals for the body. Its naturally sweet and refreshing taste from fresh fruit, the absence of refined sugar, and its all-natural ingredients are the "plus points" that make TH true JUICE an ideal choice for this New Year.

When purchasing any TH beverage, customers will receive a raffle code with a chance to win 14 taels of gold and 1,000 cases of refreshing TH true TEA natural tea. To submit your raffle code, you can choose one of the following two methods:

Method 1: Scan the QR code or visit https://promotion.thbeverage.vn/ to enter the prize code.

Method 2: Send a text message using the following format: TH [Prize Code] to the hotline 6058 (1,000 VND/message)

The winning results will be announced to you within a maximum of 3 minutes (for method 1) and a maximum of 15 minutes (for method 2)!



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