According to market research company eMaketer, the global e-commerce growth rate will reach 8,9% in 2023, increasing to 9,4% in 2024. By 2026, the growth rate will still be very high at 8,1. 7.600% per year and market size reaches XNUMX billion USD.
In particular, the trend of cross-border e-commerce continues to explode in countries around the world, including Vietnam. Vietnam's estimated cross-border (B2C) retail revenue in 2026 is up to 11,1 billion USD. B2C e-commerce is forecast to be the 5th strongest export industry in Vietnam by 2027.
Vietnamese businesses are clearly aware of the importance of cross-border e-commerce and are quite quick to grasp this trend, especially small and medium enterprises.
According to Amazon statistics published in early 2024, within 12 months, up to the end of August 8.2023, Vietnamese sales partners sold more than 17 million products on Amazon, export value increased by more than 50% compared to the previous year. in the same period last year.
Or like Alibaba.com, in 2023, international customers asking about Vietnamese sellers will increase by 36,7% compared to 2022. That means on average every 3 days, Vietnamese businesses will have 1 new customer. Ask about their products on Alibaba.com.
To increase opportunities for Vietnamese small and medium-sized enterprises when entering the world, on the afternoon of March 11.3, Alibaba.com launched a smart digital toolkit to enhance export performance called Smart Assistant. This toolkit has been applied in many other markets and proven effective, before being brought to Vietnam by this e-commerce platform.
Through this smart assistant, Vietnamese businesses can optimize product listings, suggest more attractive titles, keywords, and product descriptions; Support communication with international customers, reply to messages automatically, and edit professional documents. In particular, it also provides accurate and in-depth market information, customized for each specific industry and based on a rich database...
Ms. Lynn Xu, Alibaba.com's Director of Commercial Products Development, emphasized that this toolkit can help businesses minimize their dependence on third-party services and eliminate the need for software. specialized. Its comprehensive analytics and automation features enable businesses to enhance operations, increase conversions, and compete on a global scale.
Sharing at the event, Mr. Ngo Trong Nghia, Founder and CEO of Neo Development JSC Company, said that with the support of this toolkit, Vietnamese businesses will have more opportunities to sell. cross-border goods.
“Smart Assistant can analyze the market, target businesses' target customers, and strengthen trust between sellers and buyers. That is very important for cross-border e-commerce," said Mr. Ngo Trong Nghia.
