Khanh Hoa tourism achieves great success during the Lunar New Year of the Year of the Snake 2025.

Báo Kinh tế và Đô thị•02/02/2025

Kinhtedothi - From January 28th to February 2nd (from the 29th of the 12th lunar month to the 5th day of the Lunar New Year of the Year of the Snake), Nha Trang - Khanh Hoa welcomed 940,500 tourists , generating revenue of over 1.356 billion VND.

Revenue increased significantly.

On February 2nd, the Director of the Khanh Hoa Department of Tourism, Nguyen Thi Le Thanh, stated that the 9-day Lunar New Year holiday in 2025 is sufficient time for families and friends to take trips to celebrate the New Year, and provides an opportunity for tourist destinations in Nha Trang - Khanh Hoa to attract visitors.

Many activities celebrating the Lunar New Year are taking place at tourist areas and resorts in Nha Trang - Khanh Hoa. — Many activities celebrating the Lunar New Year are being held at tourist areas and resorts in Nha Trang - Khanh Hoa.

"To ensure the best possible service provision for the increasing number of tourists during the Lunar New Year of the Year of the Snake 2025, Khanh Hoa's tourism industry has prepared resources to serve visitors," said Ms. Nguyen Thi Le Thanh.

Accordingly, the total number of visitors to Khanh Hoa for sightseeing and relaxation from January 28th to February 2nd reached 940,500, with an average occupancy rate of approximately 83.35% for accommodation establishments. The peak period was mainly from the 2nd to the 5th day of Tet (Lunar New Year), with occupancy rates exceeding 80% at some hotels in the city center. Several hotels along Tran Phu Street were fully booked from the 2nd to the 5th day of Tet, while 5-star resorts in the Northern Cam Ranh Peninsula (Bai Dai) tourist area achieved occupancy rates exceeding 90%.

Crowds of people streamed into entertainment venues in the southern part of Nha Trang city.

The increase in overnight stays and tourist arrivals helped Nha Trang - Khanh Hoa tourism achieve total revenue of over 1,356 billion VND, an increase of more than 141% compared to 2024 (in 2024, revenue reached over 959 billion VND).

Many traditional Tet activities

According to the Director of the Khanh Hoa Department of Tourism, to serve tourists during the Lunar New Year of the Year of the Snake 2025, in addition to events organized by Khanh Hoa province and localities, travel agencies, accommodation establishments, and service providers in Khanh Hoa province have made the best preparations in terms of human resources, actively renovated and upgraded infrastructure, created beautiful landscapes and green spaces to meet the maximum needs of tourists.

Champa Island Nha Trang tourist area is organizing many traditional folk activities to entertain visitors during the Lunar New Year of the Year of the Snake (2015). — Champa Island Nha Trang tourist area is organizing many folk activities to entertain visitors during the Lunar New Year of the Year of the Snake (2015).

Specifically, 4-5 star tourist accommodations and tourist destinations have proactively decorated and focused on organizing events and programs such as "New Year's Eve Gala Night to Welcome the New Year and Wish Tourists a Happy New Year," including activities like New Year's buffet parties, lion dances to welcome the new spring, giving lucky money, calligraphers offering calligraphy, discounts on services and food , folk games, lucky draws, etc., to introduce tourists to the unique features deeply rooted in Vietnamese cultural traditions.

For example, VinWonders Nha Trang features a tulip festival with 15,000 brightly colored flowers, a spring fair, traditional games, and 20 food stalls showcasing cuisine from all three regions of Vietnam…

Tourist accommodations such as Champa Island Nha Trang Resort also organize programs like "Cooking banh tet, returning to the Tet of the past," calligraphy writing, lucky money giving, animal circus performances, folk games, and outdoor sports... Hotels and resorts in the Bai Dai area also organize many programs with a strong Vietnamese Tet flavor such as lion dance, making banh chung (traditional rice cakes), calligraphy writing, and making to he (traditional clay figurines).

International tourists take souvenir photos at the Nha Trang - Khanh Hoa Spring Flower Festival during the Year of the Snake 2025. — International tourists take souvenir photos at the Nha Trang - Khanh Hoa Spring Flower Festival during the Year of the Snake (2025).

Ms. Nguyen Thi Le Thanh also stated that security and order during the Lunar New Year holiday of the Year of the Snake 2025 were ensured, and tourism businesses strictly complied with regulations on fire prevention and control, security and order, and food safety and hygiene.

In addition, the Khanh Hoa Department of Tourism has increased its staff by assigning personnel to man the 24/7 hotline to receive feedback from tourists and stationing staff at the Tourist Information and Support Station on Tran Phu Street. The majority of tourists' common requests involve information about tourist attractions and entertainment venues in Nha Trang, routes, and currency exchange points.