Tay Ninh tourism - a 'breakthrough' journey

Exploiting potential

Tay Ninh is a land of intersection and convergence between the characteristics of the river region and the low hills, with Ba Den mountain peak becoming a prominent highlight. The province owns most of the Dong Thap Muoi region, and has Ba Den mountain - "the roof of the South"; Lo Go - Xa Mat National Park with a diverse ecosystem, and is associated with stories about the tradition of "brave and resilient" of the homeland during the resistance years;...

Ba Den Mountain is considered a highlight of Tay Ninh tourism (Photo: Duong Duc Kien)

This is also the intersection of many different cultures and beliefs, creating unique characteristics in harmony and unity. Currently, the whole province has 223 ranked relics, including: 1 special national relic; 49 national relics; 173 provincial relics; 16 national intangible cultural heritages and 1 intangible cultural heritage of humanity. In addition, many festivals with strong cultural identity have become valuable resources for developing community tourism, encouraging direct participation of people and contributing to promoting cultural values, history and natural landscapes in the area.

With the advantage of being adjacent to Ho Chi Minh City, suburban entertainment projects and a system of high-quality, safe, modern and civilized tourism services have been effectively exploited, attracting tens of thousands of tourists each year. West Lakes Golf & Villas Long An , Royal Long An Golf & Villas are destinations that many people are "eyeing". Effectively promoting the available potential and advantages, Tay Ninh is developing a variety of tourism types, from sightseeing, entertainment to cultural and ecological experiences. Many models and tours have been put into operation, gradually attracting the attention of tourists such as: eco-tourism of Lo Go - Xa Mat National Park combined with returning to the source at the revolutionary bases in the South - Central Office of the South; traditional cultural tourism, experiencing Khmer culture; garden eco-tourism associated with natural landscapes and rural specialties; exploring forest space combined with learning about history; eco-tourism in Dong Thap Muoi region; or other types of recreational tourism;...

Tan Lap Floating Village tourist area is an interesting and peaceful destination with charming river scenery (Photo: Phu Vinh)

In addition, agricultural tourism is becoming a new highlight. Models such as mulberry gardens, durian clubs, custard apple cooperatives or rest stops associated with local specialties (such as Tam Lan tea) bring visitors unique experiences, close to the production life of Tay Ninh people.

Digital technology applications

One of the "bright spots" of Tay Ninh tourism is the focus on applying technology in propaganda, promotion and application of digital technology. The application of technology to promote tourism images is of interest. In addition to familiar platforms such as websites, fanpages, Zalo OA, YouTube, in 2025, the province has deployed the construction of TikTok channels, 360-degree maps at Binh Thanh Ancient Tower, Tay Ninh Cao Dai Holy See, ..., and at the same time built 360/3D maps for the Southeast region, initially receiving attention and positive feedback from tourists. The content of propaganda documents on civilized tourist behavior is also integrated into QR codes and promoted on social networking platforms.

Cao Dai Holy See in Tay Ninh - one of the tourist attractions (Photo: Ngoc Dieu)

In addition, the application of electronic 3D mapping projection using modern technology at Ba Den Mountain Tourist Area and the Southern Central Office Base National Special Historical Site brings new experiences to visitors. Not only vividly recreating historical events and cultural spaces, 3D Mapping also helps visitors have a more intuitive, realistic and emotional experience than traditional display methods. Images combined with sound and light create strong visual effects, stimulating the imagination and interest of viewers. In particular, this technology also contributes to renewing the approach to relics and heritage, helping the younger generation easily receive information, thereby improving the effectiveness of propaganda, education and tourism promotion. Mr. Huynh Huy Hoang (residing in Thuan My commune) shared: “On my recent trip to the Southern Central Bureau Base Relic Site, I got to watch a presentation using 3D Mapping technology. It was the first time I saw this type of presentation, both modern and vivid. Everyone couldn’t take their eyes off it.”

According to the Department of Culture, Sports and Tourism, the application of digital transformation helps tourism marketing activities become more effective, reaching more customers, and helping tourists easily access information and feedback on services. This is also a factor contributing to improving the quality of state management in the tourism sector.

The rich and unique festival system has become a valuable resource for developing community tourism (In photo: Ky Yen Festival at Vinh Phong communal house)

Thanks to the concerted efforts, Tay Ninh tourism industry has achieved many encouraging results. According to the Department of Culture, Sports and Tourism, from 2020 to 2024, the whole province attracted about 23.7 million visitors, with revenue of about 9,881 billion VND. The total number of tourists in 2025 is estimated at about 7.7 million visitors.

This growth shows that the quality of Tay Ninh tourism is increasingly improved, from the number of visitors, revenue to brand reputation. In particular, the seasonality in tourism activities, which was a limitation of the locality, has now been overcome, replaced by the orientation of developing green, sustainable and in-depth tourism.

Deputy Director of the Department of Culture, Sports and Tourism Nguyen Thanh Thanh said that in the coming time, the tourism industry will continue to focus on developing potential, unique and attractive tourism products, creating a unique identity for the locality and meeting market demand. The goal is to build the image of "Safe and attractive Tay Ninh tourism" associated with the integration trend, towards comprehensive, fast and sustainable development.

In addition, the province's tourism will also focus on diversifying products and improving service quality to increase the number of visitors and tourism revenue. Tay Ninh tourism continues to play an important role in the process of economic restructuring, creating favorable conditions to promote the development of other industries and sectors, thereby affirming its position as a key economic sector of the locality./.

Guilin

Source: https://baolongan.vn/du-lich-tay-ninh-hanh-trinh-but-pha--a203915.html