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| Fermented shrimp and shrimp paste will be available at " Hue Thuong". |
Opportunities to promote products and brand image.
For many years, trade promotion has been considered one of the important solutions to help local businesses expand their markets, enhance product value, and increase competitiveness.
For Hue City, with its rich array of local products and unique cultural heritage, bringing these products closer to consumers outside the city is not only economically significant but also contributes to promoting the image of the ancient capital. This is why the "Hue Love" program is being held at 62 Trang Tien Street, Hanoi this time. Here, consumers will have the opportunity to access hundreds of representative products from businesses, cooperatives, and production facilities in Hue City. From familiar specialties and processed agricultural products to health care products and cultural handicrafts and gifts, each product carries its own story about the land and people of Hue.
The program space is designed with an experiential focus, allowing visitors to shop and learn more about the product's origin, production process, and the cultural values associated with each item. This sets it apart from typical product presentations.
According to the Hue City Department of Industry and Trade, the fact that the program continues to be held in Hanoi shows the interest of the capital's market in Hue's distinctive products. As a major economic and commercial center of the country, Hanoi possesses significant purchasing power and a concentration of modern distribution systems, creating favorable conditions for local goods to reach consumers more easily and expand consumption channels.
In fact, many products bearing the Hue brand, such as processed foods, OCOP products, handicrafts, and items associated with the culture of the ancient capital, are increasingly receiving attention and trust from partners and customers in Hanoi. This is a positive sign, affirming the quality and competitiveness of Hue goods in the market.
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| Hue lotus products have the opportunity to expand their market. |
With increasingly fierce competition in the market, gaining acceptance from consumers and distributors in the capital city is crucial for building the brand image of Hue products. More significantly, the program also opens opportunities for Hue businesses to promote their image, affirm product reputation, and gradually bring the essence of the ancient capital further into the national market.
From local specialties to unique cultural values
A highlight of "Hue Thuong" is the diversity of local products participating. In the culinary field, consumers will have access to many products that have made Hue famous, such as sesame candy, royal tea, fermented shrimp, shrimp paste, traditional cakes, and many other unique processed products. These products not only meet consumer needs but also bear the strong cultural imprint of the land that was once the capital of the country.
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| Handbags made from sedge grass will have the opportunity to be promoted at "Hue Thuong". |
Hue cuisine has long been known for its refined preparation, harmonious flavors, and unique characteristics compared to other provinces and cities. Each dish and product reflects the lifestyle, customs, and cultural depth of the ancient capital. The arrival of Hue products in Hanoi this time is not only about introducing specialties but also about telling cultural stories through these products.
Besides traditional food products, many health and beauty care products were also introduced at the program. Melaleuca essential oil, royal flower powder, and other herbal products researched and developed from local ingredients are increasingly gaining market trust.
The combination of traditional knowledge with modern production processes helps these products retain their traditional value while meeting the stringent demands of today's consumers. This is a trend that many Hue businesses are choosing to create unique, highly competitive products. Notably, the program also introduced many processed agricultural products with high added value. From lotus, ginger, red artichoke, pomelo, and many other local ingredients, businesses have invested in technology, improved packaging, and enhanced quality to create products suitable for the needs of the modern market.
While specialty products showcase strengths in raw materials and processing expertise, cultural products reflect the depth of Hue's identity.
At the event, the image of the Hue ao dai (traditional Vietnamese dress) was showcased through many designs that exuded elegance and sophistication. Alongside these were hand-painted silk scarves, hand-embroidered items, souvenirs, and many other handicrafts crafted by local artisans. Each product carried its own story about a craft village, a cultural aspect, or a traditional value preserved through generations. This could be the meticulous stitching on hand-embroidered products, the hand-painted motifs on silk, or products made from familiar materials of the Hue region.
Recently, Hue has been actively promoting the development of its cultural industry, viewing it as a new driving force for economic growth. The inclusion of cultural products in trade promotion programs demonstrates the gradual realization of a strategy that combines economic development with the preservation of cultural identity. Through each product, consumers not only purchase an item but also have the opportunity to experience the cultural, historical, and spiritual values of the ancient capital. This is precisely what creates the unique appeal of the Hue brand.
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| Royal Tea, a signature product of Hue. |
Connecting traditional methods with digital transformation.
Besides showcasing and introducing products, this year's "Hue Thuong" also brings a new approach to trade promotion by combining direct experiential spaces and e-commerce.
Previously, product promotion programs were conducted only through traditional methods, but now the digital environment is opening up new opportunities for local businesses. Besides activities at 62 Trang Tien, the program also organizes live sales sessions on the TikTok platform to expand customer reach. This is a trend that many localities are choosing as e-commerce is developing rapidly.
According to Mr. Dang Huu Phuc, Member of the Provincial Party Committee and Director of the Department of Industry and Trade of Hue City, the "Hue Thuong" program is one of the key trade promotion activities of the locality in 2026. The goal is not only to promote products but also to promote the image of Hue, support businesses in expanding their markets, and access modern business methods.
According to Mr. Phuc, Hanoi is a market with high consumption capacity and plays a crucial connecting role for many domestic distribution systems. Bringing Hue products to consumers in the capital city is an opportunity for local businesses to enhance brand recognition, find partners, and expand their distribution networks. Combining direct trade promotion with digital platforms helps businesses reach customers faster, more broadly, and more effectively. This is also the direction that the local industry and trade sector is focusing on to support businesses in adapting to the trend of digital transformation. More than just a product promotion activity, "Hue Thuong" also demonstrates the efforts of Hue city in innovating trade promotion methods, linking economic development with cultural promotion and brand building.
“Hue Thuong” will contribute to creating a connecting journey between products, culture, and consumers. This is an opportunity for businesses to expand their markets and also a chance for the unique values of Hue to continue spreading strongly on the journey of integration and development.
Source: https://huengaynay.vn/kinh-te/dua-tinh-hoa-co-do-den-giua-long-thu-do-167064.html
![[Photo] "Hanoi Lotus Festival" honors the lotus flower that has been associated with Vietnam for thousands of years.](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2026/06/27/1782516943048_sen-ha-noi-2026-minh-duy-1-jpg.webp)
