Endrick caused a sensation in Lyon.

Not only did Endrick shine on the pitch, but he also generated unprecedented media attention, making Lyon the center of attention in Brazil and Europe.

The signing of Endrick from Real Madrid has brought Lyon a lot of attention. Photo: Reuters .

Endrick's arrival at Lyon is creating an effect that extends far beyond the professional realm. Shortly after the young Brazilian striker arrived, interest in Lyon exploded across all media platforms.

Since Endrick signed, Lyon's match highlights have become the most-watched content in the club's YouTube channel history. This demonstrates Endrick's global appeal, especially in the Brazilian market, where he is considered one of the new icons of Brazilian football.

The clearest evidence is the match between Lyon and Metz, which was watched live by over 600,000 viewers in Brazil. This number helped Lyon's matches far surpass PSG in viewership on the CazeTV platform, at times even doubling that of the Parisian club.

The Endrick effect didn't stop at television screens. On social media, Lyon gained approximately 450,000 followers in just one month, a growth rate rarely seen for a Ligue 1 club. Content related to Endrick, from goals and highlights to behind-the-scenes images, attracted exceptional engagement.

For Lyon, Endrick is not just a professional signing, but also a huge commercial and media boost. In the context of Ligue 1 constantly seeking to expand its international influence, especially in South America, Endrick's arrival brings both immediate and long-term value.

The impressive growth figures show that Endrick is quickly becoming a central figure for Lyon. And if his on-field performance continues, the impact this young striker will create promises to go far beyond what is currently happening.

After just three appearances for Lyon, Endrick made a strong impression with five goal contributions. On January 26th, he scored a hat-trick to help Lyon thrash Metz 5-2.

Source: https://znews.vn/endrick-tao-con-sot-tai-lyon-post1623033.html