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Digital banking in Vietnam is experiencing strong growth.

According to a Deloitte study, today's customers not only desire a superior service experience, but also one that is tailored to their individual needs. Therefore, digital technologies such as artificial intelligence (AI), chatbots, and process automation are helping banks create new and faster experiences.

In Vietnam, many commercial banks are also in a strong digital transformation race to provide convenient, fast, and secure financial services. By switching to digital platforms, banks have shown clear effectiveness in enhancing customer experience. This helps meet customer needs while promoting the development of the banking industry in Vietnam.

Regarding the Vietnamese digital banking market forecast, Accesstrade predicts that digital banking will continue to experience strong growth. With projected net interest income reaching US$68.11 million in 2024 and projected to reach US$82.39 million in 2028, the digital banking sector in Vietnam is becoming a market with great potential.

The State Bank of Vietnam also issued Decision 810/QD-NHNN approving the Digital Transformation Plan for the banking sector until 2025, with a vision to 2030, aiming to develop digital banking, inclusive finance, and sustainability.

However, alongside the positive results, the digital transformation process in the banking industry still faces many challenges such as: perfecting the legal framework, ensuring information security and safety, and developing high-quality human resources; investment costs in technology infrastructure and human resource training; and the challenge of balancing innovation and risk management (cybersecurity, data security, etc.).

Digital transformation is a core operational strategy.

According to Eximbank's leadership, digital transformation is a key focus in its operational strategy, representing an opportunity to accelerate growth, create breakthroughs, and solidify its position. The bank is currently entering the digitalization race with the goal of providing diverse, high-quality financial products. Eximbank's ultimate aim is to continuously enhance customer experience and develop its customer base.

“We have made thorough preparations for the new phase to expand business opportunities in strategic segments. Eximbank recognizes that technology will be the driving force behind the organization's innovation and development, both in depth and breadth. We are continuously investing heavily in our technology systems with the goal of being modern, green, safe, and secure,” an Eximbank representative affirmed.

Amidst a wave of transformation, Eximbank has adopted a proactive mindset, ready to face challenges and seize opportunities from the technological revolution. By investing in technology, focusing on customers, and building a flexible management platform, Eximbank not only ensures its own growth but also contributes to the development of the banking industry as a whole.

Integrating technology into products.

A clear example of Eximbank's transformation journey is its product. Recently, the bank launched Eximbank EBiz – a digital guarantee platform for businesses in the 4.0 era. This online guarantee solution, based on advanced automation technology and optimal security, helps businesses save time and costs, and improve business efficiency.

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Eximbank's online business guarantee program

Previously, the launch of Eximbank EBiz helped Eximbank's customers – business owners – easily approve transactions and manage finances anytime, anywhere on their mobile phones, tablets, etc. This platform was meticulously developed by the bank, from its interface to its features, ensuring security and safety for customers.

According to an Eximbank representative, Eximbank EBiz is among the top digital technology applications most trusted by customers and has proudly received numerous prestigious awards.

In addition, the bank has successfully implemented digitalization projects across the entire organization, notably the application of robotic technology to automate business processes, helping to shorten transaction processing times and improve service quality; and the deployment of business support technologies to enhance the quality of products and services for customers…

Furthermore, Eximbank is also focusing its resources on implementing key target groups such as: expanding the development of the digital banking ecosystem, replacing the Core card system; deploying new payment services such as Apple Pay, Garmin Pay, and Google Pay; open banking; applying GPT Chat technology in operational management, and AI technology (Blockchain); Big Data in management and data analysis to develop new customer platforms and maintain the engagement of existing customers across various banking activities…

"In its long-term strategy, with the combination of advanced technology and customer service, Eximbank expects to contribute to shaping the digital financial market in Vietnam, thereby supporting Vietnamese businesses to develop and compete in a globalized environment," an Eximbank representative affirmed.

Le Thanh