Facebook is about to clean up "trash", content creators need to pay attention

On the afternoon of May 15, a representative of Meta - Facebook's parent company - said that they had recorded a number of accounts deliberately exploiting the platform's algorithm to increase views, quickly attract more followers or generate revenue unfairly.

These behaviors make it difficult for genuine creators to grow their audience and grow their careers.

Meta said that in the coming time, it will continue to implement many measures to minimize spam content (annoying or unnecessary) - often referred to as "junk" content, creating conditions for genuine creators to reach potential audiences and develop long-term on Facebook.

Specifically, content posted with lengthy, distracting captions, using too many hashtags, or inserting captions that are completely unrelated to the content... will only be able to reach existing followers and will not appear on the news feeds of non-followers.

Accounts found to be engaging in such activity will have their ability to generate revenue restricted.

Content that is irrelevant or includes too many hashtags will be limited in recommendations on the news feeds of people who do not follow the account. Photo: Meta

At the same time, Facebook will continue to take stronger measures to prevent fake engagement from spam accounts; remove fake pages created to increase reach illegitimately. Previously, in 2024 alone, Meta removed more than 100 million fake pages on Facebook.

In addition, Meta is pushing for experiments that promote quality, connected discussions. For example, it is testing a feature that flags comments that are inappropriate or out of line with the spirit of the post.

Creators are often targeted by fake accounts. In 2024, Meta removed more than 23 million fake profiles of major creators. In addition to this mechanism, Meta is adding a Moderation Assist comment moderation tool to the Facebook platform to detect and automatically hide comments that may come from fake accounts. Creators will also be able to report fake cases directly in the comments section.

"We're continuing to upgrade Rights Manager to help creators protect their content more effectively," Meta said.

How to become a successful content creator?

To become a successful content creator on Facebook, Meta recommends that users should regularly share quality, unique content to retain viewers.

Creators can also monitor the Professional Dashboard to understand what content is working for their audience.

In addition, prioritize content that generates interactions (comments, shares); collaborate with other creators. Content should have no more than 5 hashtags; irrelevant hashtags can negatively affect the reach of content in the long run.

Source: https://nld.com.vn/facebook-sap-quet-sach-rac-nha-sang-tao-noi-dung-can-chu-y-1962505151544265.htm