Elevating traditional crafts
Mr. Nguyen Thanh Nhan, Vice Chairman of the Thoi Binh Commune People's Committee, said: "Identifying snakehead fish sauce as a local specialty, the commune always supports producers in packaging, traceability, and hygiene standards, ensuring the product retains its traditional flavor while remaining suitable for the market. This also creates jobs for local people and contributes to the development of the local economy . Recently, Thoi Binh snakehead fish sauce has been labeled with QR codes and new designs, significantly increasing its commercial value."
Fermented snakehead fish paste that meets OCOP standards has become a popular Tet gift among many consumers.
In recent years, fish sauce producers have boldly participated in the OCOP program, standardizing production processes, improving packaging, and attaching traceability labels. This has transformed this traditional dish into a distinctive OCOP product, expanding its market, and contributing to job creation and increased income for the people. What is particularly commendable is that despite applying stricter standards and processes to meet market demands, these establishments have persistently preserved their traditional secrets to maintain the authentic flavor.
From a familiar dish in home meals, fermented snakehead fish paste has become a favored Tet gift for many families. To meet consumer demand during Tet, snakehead fish paste producers increase their production capacity, prepare raw fish supplies early, and hire additional seasonal workers to fulfill orders. Despite the busy schedule, the artisans maintain meticulous attention to detail in every step to ensure the product meets quality standards.
Delicious dishes made from fermented snakehead fish paste.
Ms. Bui Hong Diep, a worker at Yen Khoa snakehead fish sauce production facility, shared: "Making fish sauce is hard work but fun. When I see that the fish sauce I make is chosen by people as gifts during Tet (Lunar New Year), I feel that this profession is very worthy of respect."
Besides providing a stable income for many households, fish sauce making also contributes to preserving local culinary culture. In the context of strong integration, the elevation of a traditional product to OCOP status, with a clear brand, further affirms the sustainable value of the craft. This also serves as a stepping stone to opening new chapters for local agricultural products.
Truc Linh
Source: https://baocamau.vn/giu-hon-que-nang-tam-dac-san-a125196.html







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