Accordingly, the programs are designed by Grab based on platform data and a deep understanding of consumer habits and expectations in Vietnam, through surveys on user shopping behavior during the upcoming Lunar New Year.
Travel demand begins to increase as Tet approaches
The survey was conducted via the Grab app in November 2024 with the participation of 1,442 users in Vietnam.
Specifically, the majority of Grab users surveyed (61%) expect their spending for the upcoming Lunar New Year to increase compared to last year, especially on holiday items, clothes and festive parties. Those surveyed also said they expect to spend an average of VND7.4 million during this year’s Lunar New Year, with the main spending items being food (25%), clothing and accessories (24%) and parties (23%).
Consumers are increasingly proactive in preparing for Tet, especially in purchasing food products. 55% of respondents said they started shopping for these items 1 month before Tet and 49% combined offline and online shopping.
In addition, the two weeks before Tet is the time when most consumers start planning for gatherings, whether they prefer to eat out more or eat mostly at home during this time. The majority of surveyed people choose to cook at home (59%), but there are still quite a few users who choose to eat out (19%) or order food delivery (19%).
Giving gifts during Tet is still a prominent activity in Vietnamese culture during Tet. Of which, 86% of surveyed users said they intend to buy Tet gifts for their loved ones, so most of them (88%) need convenient and reliable delivery platforms like Grab to share the pressure of sending goods during this busy time.
Ms. Nguyen Thanh Anh, Marketing Director, Grab Vietnam, said: "Along with the dynamic development of the country, the lives of Vietnamese people are becoming richer, but also busier. Ensuring a happy and complete Tet requires a lot of effort and preparation, especially in the context that this year's Lunar New Year comes earlier than every year. Meanwhile, our surveys show that the trend of using digital services in shopping and experiencing Tet is becoming more and more popular. Therefore, we believe that platforms like Grab will play an increasingly important role in providing useful solutions, helping users have a more convenient, economical and leisurely Tet."
On the occasion of the upcoming Lunar New Year, for users who need to travel for shopping or spring travel, Grab offers a 50% discount (up to 50,000 VND) for GrabBike and GrabCar rides with the code GRABTET. The promotion is valid from January 6 to 26, 2025.
In addition, to facilitate people returning home to celebrate Tet with their families, Grab will apply a 15% discount of up to VND50,000 for all GrabBike and GrabCar trips with pick-up/drop-off points at bus stations, train stations, and airports. The period of application is from January 20 to 28, 2025.
Source: https://thanhnien.vn/grab-dong-hanh-don-tet-voi-nguoi-dung-viet-185250108225933565.htm
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