Grab celebrates Tet (Vietnamese Lunar New Year) with Vietnamese users.

Accordingly, Grab's programs are designed based on platform data and a deep understanding of consumer habits and expectations in Vietnam, through surveys on user shopping behavior during the upcoming Lunar New Year.

Travel demand begins to increase as Tet (Lunar New Year) approaches.

The survey was conducted through the Grab app in November 2024 with the participation of 1,442 users in Vietnam.

Specifically, the majority of Grab users surveyed (61%) expect their spending for the upcoming Lunar New Year (Year of the Snake) to increase compared to last year, especially on holiday supplies, clothing, and festive parties. Those surveyed also indicated they expect to spend an average of 7.4 million VND during this year's Lunar New Year, with the main expenditure categories being food (25%), clothing and accessories (24%), and parties and gatherings (23%).

Consumers are increasingly proactive in preparing for Tet (Lunar New Year), especially when it comes to purchasing food and other goods. 55% of those surveyed said they started shopping for these items one month before Tet, and 49% combined offline and online shopping.

In addition, the two weeks leading up to Tet (Lunar New Year) is when most consumers begin planning gatherings and parties, whether they prefer eating out or primarily eating at home during this period. The majority of those surveyed chose to cook at home (59%), but a significant number still opted to eat out (19%) or order food delivery (19%).

Giving Tet gifts remains a prominent activity in Vietnamese culture during the Tet holiday. 86% of surveyed users indicated their intention to buy Tet gifts for loved ones, therefore most of them (88%) need convenient and reliable delivery platforms like Grab to alleviate the pressure of sending packages during this busy time.

Ms. Nguyen Thanh Anh, Marketing Director of Grab Vietnam, said: "Along with the dynamic development of the country, the lives of Vietnamese people are becoming richer, but also busier. Ensuring a joyful and fulfilling Tet holiday requires considerable effort and preparation, especially given that this year's Lunar New Year comes earlier than usual. Meanwhile, our surveys show that the trend of using digital services for shopping and experiencing Tet is becoming increasingly popular. Therefore, we believe that platforms like Grab will play an increasingly important role in providing useful solutions, helping users have a more convenient, economical, and relaxed Tet holiday."

To celebrate the upcoming Lunar New Year, Grab is offering a 50% discount (up to 50,000 VND) on GrabBike and GrabCar rides for users needing transportation for shopping or sightseeing. This offer is valid from January 6th to 26th, 2025.

Additionally, to facilitate people returning home for Tet (Lunar New Year) celebrations with their families, Grab will offer a 15% discount, up to a maximum of VND 50,000, on all GrabBike and GrabCar rides with pick-up/drop-off points at bus stations, train stations, and airports. This offer is valid from January 20th to 28th, 2025.

Source: https://thanhnien.vn/grab-dong-hanh-don-tet-with-vietnamese-users-185250108225933565.htm