HABECO - The driving force of Vietnam

Over the years, Hanoi Beer-Alcohol-Beverage Joint Stock Corporation (HABECO) has consistently strived to achieve its production targets, contributing thousands of billions of VND to the state budget annually. Thanks to its continuous efforts in production and business operations, along with its contributions to society and the country, HABECO is honored to have its products recognized as National Brands six times in a row. This award marks the maturity of HABECO – a leading domestic beer company in Vietnam, making strong strides into the high-class, professional arena during this period of integration and competition with foreign competitors.

Preserving and elevating the traditional taste of beer.

The predecessor of today's HABECO was the Hommel Brewery, built by the French in 1890. In 1958, HABECO produced its first bottle of beer, owned and managed by Vietnamese people. During the early years of restoring the factory, successive generations of HABECO's leaders, employees, and workers simultaneously researched and produced beer while fighting for national reunification during the American bombing of North Vietnam and Hanoi.

Everyone is proud of the time they dedicated their hearts and minds to the factory's cause, and proud that HABECO's ups and downs have always been intertwined with the country's development.

Hommel Brewery (France) in the 1890s.

Throughout periods of immense difficulty, from wartime and the centrally planned economy to the stages of restoration, innovation, development, and integration, with increasingly fierce market competition, HABECO's products have never been absent from the market. From a small factory with outdated equipment, producing only a little over ten million liters of beer annually, to today, after nearly 135 years of history, with 66 years of restoration, construction, and development, HABECO has always strived to become a strong Vietnamese brand, a cultural symbol of the capital and the country, loved and trusted by consumers.

The Hanoi Brewery after its restoration in 1957.

HABECO's branded products have become an integral part of Hanoi's culinary culture, trusted and loved by consumers both domestically and internationally. From once-ingrained beer brands in Hanoi's mind such as Hong Ha, Huu Nghi, Hanoi Beer, Hanoi Draft Beer,... HABECO has continuously strived to research and launch new products: Hanoi Beer (green label), Truc Bach 330ml bottled beer, Hanoi Beer Premium, and UniAqua bottled water.

In 2019, HABECO launched the Hanoi Beer BOLD & Light product line, featuring a modern and youthful style. In 2020, Hanoi Beer 1890 was introduced, marking a milestone celebrating 130 years of inheriting the historical essence of Hanoi Beer. From 2021 to 2023, HABECO continuously researched, improved, and launched product lines that suit consumer tastes, enhancing product quality and design to "transform" itself and stay ahead of new trends in the beverage industry.

To date, HABECO has consistently shone brightly and proudly affirmed its position in the market, contributing thousands of billions of VND annually to the State budget; contributing to fulfilling the company's responsibility to the Government and society in social welfare work; and developing the business in conjunction with environmental protection and sustainable development.

National Brand Status

Mentioning Hanoi Beer immediately brings to mind the cultural, traditional, and community values ​​that symbolize the capital city. Over time, enjoying Hanoi Beer has become a cultural treasure. Beer acts as a "catalyst," connecting Vietnamese people, fostering closer ties, and strengthening love for the country and nation. With its exquisite taste, Hanoi Beer remains a familiar choice for millions of Vietnamese, becoming an indispensable symbol and characteristic of Vietnamese culture, deeply ingrained in the lives of every Vietnamese person.

Truc Bach Beer is Vietnam's first domestic beer brand, established in 1958 amidst the heroic atmosphere of the August Revolution. Named after Truc Bach Lake – a landmark closely associated with the thousand-year-old cultural land of Thang Long Hanoi – Truc Bach Beer is a luxurious and high-class Vietnamese beer brand, born from the culmination of the best qualities. The birth of Truc Bach marks the beginning of a small stream flowing alongside the ups and downs of Hanoi.

It can be said that when you take a sip of Truc Bach beer, you are savoring a piece of Hanoi's history, enjoying a product created by Vietnamese hands and minds, owned and produced by Vietnamese people. Continuing the achievements and absorbing the essence, Truc Bach beer continues its journey with new experiences, connecting people with its traditional brew, embodying proud cultural and historical values.

Hanoi Beer and Truc Bach Beer are the fruits of HABECO's efforts and brand building throughout its formation and development. These two products have also been honored with the National Brand certification for the sixth consecutive year. This is not only a significant milestone in HABECO's development journey, but also an affirmation of the quality and position of a century-old heritage brand. This title is well-deserved recognition of HABECO's tireless efforts over the past century, as it has gradually won over generations of consumers, continuously developing while maintaining its core values, and affirming the position of Vietnamese beer brands on the international stage.

In fact, in 2023, Hanoi Beer, a Vietnamese beer product representing Vietnam's aspiration to assert its position in the international market, officially exported to the United States – one of the most demanding markets today. In addition, Hanoi Draft Beer – a brand with a rich history and renowned flavor embodying the culinary essence of Hanoi – has, together with HABECO, written countless stories of a century of ups and downs in the capital city.

Bearing the pride of being "A quintessential part of Hanoi culture," Hanoi Draft Beer was honored to be chosen as a memorable culinary experience for Australian Prime Minister Anthony Albanese during his visit to Vietnam in early June 2023. Immediately after landing, Prime Minister Albanese visited RMIT University and had lunch at a restaurant in Hanoi's Old Quarter. There, he and his colleagues enjoyed traditional Hanoi banh mi (Vietnamese baguette) and Hanoi Draft Beer – a familiar drink for the people of the capital during the hot summer days. This special visit and tasting experience once again affirmed Hanoi Draft Beer's role as a "culinary ambassador," using the essence of Vietnam as a bridge to connect friendly and positive relations with international friends.

Chairman of the Board of Directors of HABECO, Tran Dinh Thanh.

HABECO Chairman Tran Dinh Thanh affirmed that Hanoi Beer, with its determination to "Preserve the essence, elevate its status," and Truc Bach Beer, with its message "Masterpiece conquering the heights," are not simply names on the shelves, but also stories of identity and aspirations to bring Vietnamese culture and products to the world, affirming the nation's stature. The rich flavor of Hanoi Beer, or the sophistication and premium quality of Truc Bach Beer, all encapsulate the dedication and proud values ​​that generations of HABECO's master brewers have preserved and promoted over the years.

Continue to maintain and develop the brand.

Famous HABECO branded products such as Truc Bach Beer, Hanoi bottled and canned beer, Hanoi draft beer, etc., have today earned the trust of consumers for both quality and style, winning over beer connoisseurs both domestically and internationally. However, in the context of a competitive open and integrated market economy, powerful foreign competitors have been and continue to be challenges that domestic businesses in general, and HABECO in particular, must face in developing national brands and enhancing the position of Vietnamese consumer goods.

Accordingly, HABECO faces intense competition in many areas, from diversifying products and improving its distribution system to strengthening communication campaigns. The Hanoi Beer brand has made a strong impression on consumers as a traditional product, which makes it difficult to attract young, high-income urban consumers – the main target group for the beer industry. HABECO has always prided itself on its top-quality beer, but in the new context, HABECO recognizes that focusing solely on quality is not enough to differentiate itself.

HABECO, with its spirit of continuous research, always aims to improve product quality and enhance packaging and branding to suit consumer tastes, especially those of young consumers. This is considered a strategic direction and a strong "transformation" to elevate the brand of HABECO - a leading domestic beer company in Vietnam that has entered a high-class, professional playing field in the competitive integration period. In addition, HABECO always promotes a sustainable brand development strategy, enhancing the brand's competitiveness in the domestic and regional markets; along with commitments to the community and fulfilling the social responsibility of a national brand enterprise.

Source: https://nhandan.vn/habeco-suc-bat-viet-nam-post871742.html