Hanoi Beer Festival 2025 attracts tens of thousands of visitors

Young people check in at the gate of the Hanoi Beer Festival event.

Hanoi Beer Festival - an annual event held to pay tribute to the capital and those who love HABECO branded products - has become a culinary cultural destination every year-end. After nearly two decades of being associated with the transformation of the capital, Hanoi Beer Festival has always preserved cultural values and constantly innovated, keeping up with the times to bring a large-scale, unique event space, worthy of the title "National Brand" of Hanoi Beer.

Tourists come to attend the Hanoi Beer Festival and experience culinary culture.

At this year's festival, attendees experienced vibrant cultural spaces, a blend of traditional beauty and modernity of the capital, with unique areas representing three famous HABECO product lines: Hanoi Beer, Hanoi Draft Beer and Hanoi Premium. The three cultural spaces of the Hanoi Beer Festival 2025 were crowded, especially in the evening, attracting beer lovers from everywhere to gather and immerse themselves in the vibrant festival atmosphere.

In addition to enjoying the quintessential beer with a rich identity bearing the mark of 135 years of history, visitors can also participate in activities within the framework of the event to receive lucky draw vouchers and beer gifts. Just follow the official fanpage of Hanoi Beer, share wonderful moments at the festival to have the opportunity to spin and receive attractive gifts from the program. Thousands of visitors have checked in at the festival and received many gifts such as Hanoi beer cans, Hanoi Bold beer cans, HaNoi Light cans or exchanged for a mug of Hanoi draft beer.

Technology car drivers are ready to pick up and drop off festival attendees, carrying out the slogan "Enjoy the festival safely - Drink responsibly".

In compliance with the Traffic Safety Law: "If you drink alcohol - do not drive", Hanoi Beer Festival 2025 has launched the program "Safely enjoy the festival - Drink responsibly", giving customers participating in activities at the event a Grab discount code worth 30,000 VND so that customers can have a safe and civilized experience at the festival.

In particular, this year's Hanoi Beer Festival brings together a group of famous artists, bringing a vibrant and exciting beer-enjoying space. One of the outstanding activities at the Hanoi Beer Festival 2025 is the Hanoi Premium Night program, bringing many emotions to visitors and audiences, with the participation of famous singers such as: Chi Pu, ST Son Thach, Thieu Bao Tram, Juky San, Quan AP...

Hanoi Premium Night music night with the participation of famous artists.

Hanoi Beer Festival has connected tens of thousands of participants with unique cultural - culinary - entertainment activities, spreading the traditional values that Hanoi Beer has preserved for the past 135 years. This is the pride that Hanoi Beer has created, bringing the opportunity to experience the flow of cultural heritage throughout generations and imbued with Vietnamese identity.

Source: https://hanoimoi.vn/le-hoi-bia-ha-noi-2025-thu-hut-hang-van-du-khach-tham-du-724627.html