Vietnam emerges as a culinary highlight in Asia

VTV.vn - Vietnam is gradually asserting itself as one of the attractive culinary destinations in the region and the world.

Each region tells its own story through its signature dishes.

Vietnamese cuisine is a delicate blend of flavors and colors, reflecting cultural diversity from North to South. Each region tells its own story through each typical dish. Vietnam is gradually asserting itself as one of the attractive culinary destinations of the region and the world .

Strong growth in culinary tourism

According to Grand View Research's Vietnam-specific culinary tourism market report, in 2023 this industry reached a revenue of about 222.7 million USD, and is forecast to grow at an average rate of about 20.2%/year until 2030, when revenue could reach about 806.5 million USD.

These figures show that not only the tourism industry but also the cuisine with traditional dishes, street vendors, and high-end restaurants are becoming a strategic spearhead, contributing to promoting Vietnam's image to the world.

Vietnamese cuisine is a subtle blend of flavors and colors, reflecting cultural diversity from North to South.

Cultural stories in every dish

Vietnamese cuisine impresses not only with its taste but also with its vibrant cultural story. From a hot bowl of pho in Hanoi, a bowl of rich beef noodle soup in Hue to crispy banh mi in Ho Chi Minh City, each dish is a slice of a land, containing the soul of the Vietnamese people.

Beef noodle soup - a delicious dish with strong Vietnamese identity. (Photo: Vy Huynh)

The attraction of street food

Not only developing in the high-end segment, Vietnamese street food also makes a strong impression. Street vendors, colorful markets and bustling sounds of the streets have become typical experiences, making tourists always want to come back to "taste" the whole atmosphere of Vietnamese life.

Vietnamese cuisine also makes a strong impression.

Cuisine - cultural bridge and economic driver

Along with the development of tourism, many localities have included cuisine in their image promotion strategies. Regional culinary festivals, culinary culture weeks, or programs introducing Vietnamese dishes abroad are being held more and more frequently, contributing to spreading the image of a friendly, creative and unique Vietnam.

Many localities have included cuisine in their image promotion strategies.

Cuisine is not only a cultural bridge but also a driving force for economic development, contributing to spreading the image of a friendly, creative and unique Vietnam.

Dak Lak's ocean tuna - Tells the story of the fishing trips of fishermen in the Central region.

In Italy, the 6th World Culinary Awards announced the list of outstanding culinary destinations in 2025. Vietnam was honored with the award “Best Culinary Destination in Asia 2025”, while the capital Hanoi won the title “Best Emerging Culinary City Destination in Asia 2025” - affirming Vietnam's increasingly solid position on the global culinary map.

Source: https://vtv.vn/viet-nam-vuon-len-thanh-diem-sang-am-thuc-chau-a-100251112222842939.htm