Happiness Bank: From trust, sharing to sustainable development

VTV.vn - The happiness of Vietnamese people today comes not only from income, but also from trust, sharing and a sense of security — values ​​that businesses can build together.

From faith to happiness: the foundation of sustainable development of Vietnamese people

In the World Happiness Report 2025, Vietnam ranked 46th globally and 2nd in Southeast Asia, just behind Singapore – the highest level ever. This result shows improvements not only in income, but also in social trust, cohesion and safety in life, factors that are increasingly considered as a measure of sustainable development.

At the talk show "Journey of Happiness" broadcast by the Government Electronic Information Portal and HTV9, Associate Professor Dr. Tran Thanh Nam, Vice Principal of the University of Education - Vietnam National University, Hanoi, said that national happiness is measured by many different indicators, of which GDP per capita only reflects a small part.

"To assess happiness, people consider perceptions of personal freedom, healthy years of life, community support, safety and perceptions of corruption," he said.

According to Mr. Nam, Vietnam has made significant progress thanks to the simultaneous improvement of both material and spiritual life. "The feeling of freedom and the spirit of mutual love are the strengths of the Vietnamese people. People's trust in the Party, the Government and anti-corruption efforts have also improved significantly, contributing to the increase in the happiness index," he shared.

He further emphasized that trust is a key factor in strengthening social happiness. When people believe that in times of difficulty, the community, businesses or the State will support them, society will be more stable and the sense of security will be enhanced.

“Businesses act as a bridge between individuals and society – when they act for the community, trust is strengthened and happiness is multiplied,” said Mr. Nam.

MB and the journey of spreading shared values

From a business perspective, Mr. Pham Nhu Anh, General Director of the Military Commercial Joint Stock Bank (MB), believes that volunteering is an important part of the Vietnamese people's journey to happiness. "Both the giver and the receiver are happy: the giver is happy because he shares, the receiver is happy because he overcomes difficult times," he said.

According to him, MB has implemented many social security programs in 2024 with a total value of about 1,100 billion VND, formed from contributions of employees and retained profits of the bank.

"We want to create a happy working environment for our employees, customers and partners – where sharing is considered a core value," he added. Since 2021, MB has invested in an online charity platform to apply technology to spread the spirit of mutual love. After three years of operation, the platform has attracted more than 2.1 million participants, with 1,700 programs successfully mobilized, with a total donation of about VND2,300 billion.

Mr. Anh said that the application of technology has helped charity activities become more convenient and transparent, thereby attracting more and more participants.

Regarding the organization internally, he emphasized that a fair environment and work-life balance are core factors for employees to feel happy. "Good work is recognized, salary and benefits are appropriate, regardless of personal relationships. For a large organization like MB, maintaining a clear management philosophy is essential to motivate and retain talent," he shared.

According to Associate Professor Dr. Tran Thanh Nam, businesses investing in "internal happiness" is an inevitable global trend. "When employees feel respected and meaningful in their work, they spread positive energy to customers. At that time, happiness is not only a spiritual value, but also a competitive ability of the business," he analyzed.

On a macro level, Associate Professor Dr. Tran Thanh Nam believes that the correlation between economy and happiness is only clear in the early stages of development. When reaching a certain standard of living, the more important factors are environmental quality, mental balance and social trust. "It is important to convert national assets into common welfare - education, health, and connecting spaces so that people feel safe and shared," he said.

On the business side, Mr. Pham Nhu Anh further analyzed that with a large customer base, banks can clearly observe changes in the Vietnamese people's sense of happiness. "Customer happiness is linked to a sense of security, confidence in the future and economic stability," he said.

From this reality, he believes that financial institutions can become part of the national happiness infrastructure if they know how to combine economic benefits and social values. "Enterprises are the bridge between individuals and society; when they create happiness for each individual, that happiness will spread to the organization and the country," Mr. Anh affirmed.

MB spreads the spirit of sharing towards the Central region

Recently, within the framework of the 31st anniversary of its establishment, officers and staff of the Military Commercial Joint Stock Bank (MB) launched a program to support the people of the Central region affected by floods.

In just a few days, more than 1,000 contributions from MB members have raised nearly 400 million VND, demonstrating the spirit of mutual love and community responsibility - values ​​that have become part of the bank's culture. The entire amount will be transferred to localities that suffered heavy damage in Da Nang such as Xuan Phu commune, Nam Phuoc commune and Hoi An ward to support people to overcome the consequences and soon stabilize their lives.

The message "Because happiness is sharing" is spread not only as a call, but also as proof of how Vietnamese businesses are contributing to strengthening the national "happiness index", starting with simple, practical and humane actions.

The talk show "Building the Country - Proud of Vietnam" is a series of political and inspirational programs jointly produced by the Government Electronic Information Portal, HTV9 and VCCorp, with the support of the Military Commercial Joint Stock Bank (MB). The program honors outstanding characters, stories and initiatives, reflecting the companionship between the State - enterprises - community in the journey to build a modern, integrated and happy Vietnam.

As one of the Top 5 leading banks in Vietnam, MB is a pioneer in digital transformation, innovation and sustainable development, aiming to bring practical values ​​to customers, society and the country. We invite you to watch the program "Building the Country - Proud of Vietnam" with inspirational stories from MB and Vietnamese businesses.

Source: https://vtv.vn/ngan-hang-kien-tao-hanh-phuc-tu-niem-tin-se-chia-den-su-phat-trien-ben-vung-100251113103425392.htm