Two Vietnamese films leave theaters at the same time.

TPO - The two most talked-about Vietnamese horror films of this year's April 30th holiday season are "Phi Phong: Blood Demon of the Sacred Forest" and "Five-Toed Pig," which left theaters on June 12th, bringing in a total revenue of approximately 325 billion VND.

According to Box Office Vietnam data, Phi Phong: Blood Demon of the Sacred Forest grossed 201 billion VND, while The Five-Toed Pig earned 124 billion VND. In the final days before screenings ended, both films had almost lost their appeal, maintaining only one to three screenings per day, with revenue at only a few million VND.

Despite both being released during the fiercely competitive holiday film season, they are both considered successful examples of Vietnamese cinema in 2026.

'Phi Phong' sets new record for Vietnamese horror film.

With a box office revenue of 201 billion VND, Phi Phong: Blood Demon of the Sacred Forest becomes the first Vietnamese horror film in history to surpass 200 billion VND in revenue.

Director Do Quoc Trung's film surpassed a series of films that had previously dominated the box office, such as *The Corpse Possessed* (150 billion VND), * The Corpse Possessed 2* (134 billion VND), *Making Money with Ghosts * (128 billion VND), *Ghost Skin* (127 billion VND), and even * Five-Toed Pig * (124 billion VND).

Not only did it lead the horror genre, but it also became the second highest-grossing Vietnamese film of 2026, second only to "Tho Oi!" directed by Tran Thanh.

The appearances of Kieu Minh Tuan and Lan Phuong in the film Phi Phong.

The success of Phi Phong stems from several factors. First and foremost, the film boasts a cast familiar to the general audience, including Kieu Minh Tuan, Meritorious Artist Hanh Thuy, Lan Phuong, Diep Bao Ngoc, and Thai child star Nina Nutthacha Padovan.

However, the more crucial factor lay in the release strategy. Instead of entering the direct competition on April 30th, the team decided to launch a week earlier. This was considered a decisive move.

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The "early release" period allowed the film to accumulate an initial audience, creating positive word-of-mouth before a host of competitors appeared. In just over six days of release, the film reached 100 billion VND in revenue, thus gaining an advantage in terms of screening slots during the market's peak season.

The bandwagon effect continued to help the film maintain its popularity for weeks. It surpassed 200 billion VND in revenue after 39 days of release. In a context where audiences increasingly rely on social media reviews before buying tickets, the film's constant presence in discussions has become a major advantage for Phi Phong .

However, the film has some limitations. Many viewers felt that it crammed too much information into one film, and the character development and plot points lacked coherence. Some important plot twists were explained primarily through dialogue or flashbacks, resulting in a less-than-expected sense of surprise and suspense.

'Five-toed pig' wins sales

While Phi Phong's success stemmed from his release strategy and sustained word-of-mouth, Heo 5-toed made his mark by stirring up social media.

The film reached the 100 billion VND mark after 12 days of release and ended its run with a total revenue of 124 billion VND. This is a remarkable figure in the context of this year's market, which has witnessed strong competition from many Vietnamese and foreign films.

The performances of Oc Thanh Van and Tran Ngoc Vang in "The Five-Toed Pig" received much praise.

The film explores the legend of the "five-toed pig"—an image associated with many spiritual stories in folklore. This direction suits the tastes of Vietnamese audiences in recent years, as elements of local culture are increasingly proving their appeal at the box office.

Not only did it rely on its subject matter, but Five-Toed Pig also benefited from an effective promotional campaign. Immediately after its release, the film constantly appeared on social media platforms thanks to short clips that sparked debate.

The most notable scene was the confrontation between Tran Ngoc Vang and Oc Thanh Van. This segment quickly became a widely discussed topic, generating significant interaction and helping to bring the film closer to young audiences.

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Despite the script receiving mixed reviews, positive word-of-mouth and widespread social media coverage helped the film maintain stable box office revenue for several consecutive weeks.

The fact that "Phi Phong: Blood Demon of the Sacred Forest" and "Five-Toed Pig" both surpassed 100 billion VND shows that the horror genre continues to be a "gold mine" for Vietnamese cinema.

The combined revenue of 325 billion VND for the two films not only reflects the appeal of stories with spiritual and folk elements but also shows that audiences are paying greater attention to domestic horror brands.

Source: https://tienphong.vn/hai-phim-viet-cung-roi-rap-post1850801.tpo