In a short video posted on Weibo, CEO Zhao said that the relationship between Honor and Huawei continues to be maintained, but this does not happen often due to their busy schedules. However, he made it clear that "We cannot show mercy to anyone at this time." Clearly, this statement reflects Honor's desire to assert itself in the competitive smartphone market.
Honor is gradually asserting itself in the smartphone market.
Speaking about its relationship with Huawei, Zhao noted that Honor has inherited the spirit of its parent company, saying that it is no longer just a continuation of Huawei. Honor's quest for independence has proven to be a strategic move that has allowed the brand to move away from its previous positioning as a replacement for Huawei. This has allowed the company to gradually enter the high-end product segment and even position its devices as competitors to Huawei's flagship products. This shift shows Honor's determination to carve out a market segment and diversify its product offerings.
When asked about the similarities and differences between Honor and Huawei, Zhao compared his company to a large branch cut from a large Huawei tree. While Huawei’s core values and cultural characteristics continue to influence Honor, the brand has undergone a transformation as it adapts to its new environment. This evolution has made them a unique company.
Honor’s path to independence can be said to reflect the harmonious combination of tradition and innovation. They are serving as a testament to the adaptability and resilience of companies in the technology industry. Honor not only inherits the essence of Huawei but also cultivates its own identity, symbolizing a new chapter in the history of the two companies.
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