In a short video posted on the Weibo platform, CEO Zhao stated that the relationship between Honor and Huawei continues to be maintained, but this doesn't happen frequently due to their busy schedules. However, he made it clear that "We cannot show mercy to anyone at this time." Clearly, this statement reflects Honor's desire to assert itself in the highly competitive smartphone market.
Honor is gradually establishing itself in the smartphone market.
Speaking about its relationship with Huawei, Zhao noted that Honor has inherited the spirit of its parent company, stating that it is no longer just a continuation of Huawei. Honor's journey towards independence has proven to be a strategic move, allowing the brand to move away from its previous positioning as a replacement for Huawei. This has enabled the company to gradually penetrate the high-end product segment and even position its devices as competitors to Huawei's flagship products. This shift demonstrates Honor's determination to create its own market segment and diversify its product offerings.
When asked about the similarities and differences between Honor and Huawei, Mr. Zhao compared his company to a large branch cut from a large Huawei tree. While Huawei's core values and cultural characteristics continue to influence Honor, the brand has undergone a transformation as it adapts to a new environment. This evolution has made them a unique company.
It can be said that Honor's path to independence reflects a harmonious blend of tradition and innovation. They are serving as proof of the adaptability and resilience of companies in the technology industry. Honor not only inherits the best aspects of Huawei but also cultivates its own unique identity, symbolizing a new chapter in the history of both companies.
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