iPhone 16 continues to lead, Apple wins big

iPhone 16 tops the list of best-selling smartphones in the world for 3 consecutive quarters. Photo: 9to5mac .

According to market research by Counterpoint Research , Apple just had a successful business quarter with a series of products appearing in the list of 10 best-selling smartphones globally.

This is the third consecutive quarter that the iPhone 16 has topped the list, accounting for 4% of smartphone sales worldwide in the third quarter of 2025. The next three adjacent positions belong to the iPhone 16 Pro, iPhone 16 Pro Max and iPhone 16e, respectively.

The remaining Apple product appearing on this list is the iPhone 17 Pro Max (ranked 10th).

Positions from 5th to 9th all belong to Samsung's mid-range phone lines. Of which, Galaxy A16 5G (ranked 5th) is the best-selling Android smartphone in Q3/2025.

Notably, according to Counterpoint Research 's classification, only the iPhone 16e is outside the high-end segment, along with 5 mid-range smartphones from Samsung. Thus, the iPhone occupies the entire high-end segment in the list of 10 best-selling smartphones in the third quarter of 2025.

Compared to the same quarter last year, Apple took another spot in the list of best-selling smartphones in the third quarter of 2025. Photo: Counterpoint Research.

According to Counterpoint , the key factors contributing to Apple's success last quarter were strong sales growth in the Indian market and a sustained recovery in Japan.

Thanks to that, the iPhone 16 limited the cyclical decline in sales after the appearance of the iPhone 17 generation. However, the iPhone 16 Pro decreased sharply in major contributing markets such as the US, UK and China, where users chose the iPhone 17 more than the previous generation.

In addition, iPhone sales also benefited from customers who bought during the Covid-19 period, looking for significant upgrades in camera and performance.

On the Android smartphone side, the third quarter results can also be seen as a victory for Samsung as they took all 5 remaining positions in the top 10. Counterpoint assessed that the Galaxy A series was effective in targeting different user segments.

In the future, mid-range products can increase their competitiveness by integrating more AI features, bringing higher usage value to consumers, while having a reasonable price compared to high-end products.

Source: https://znews.vn/iphone-16-tiep-tuc-dan-dau-apple-thang-lon-post1609752.html