Connecting numbers, spreading the aroma of tea

For a long time, tea has been the main crop and cultural symbol of Thai Nguyen, the land known as “The first famous tea”. In the context of integration, enhancing the brand, expanding the consumption market and diversifying trade promotion activities have become important tasks. In recent years, Thai Nguyen has combined traditional values ​​with opportunities from digital transformation, bringing tea products to the domestic and international markets.

Tourists visit and experience the tea region.

The power of digital commerce

Thai Nguyen is a land of favorable conditions for tea trees, creating a unique tea brand. The whole province has about 22,200 hectares of tea for harvest, with a fresh bud output of about 262,000 tons/year.

The province currently has 207 OCOP tea products from 3-5 stars, and the value of processed products of the tea industry is estimated at more than 13,000 billion VND per year. These figures create a solid foundation for Thai Nguyen to continue promoting trade in a modern and sustainable direction, while building a tea brand associated with cultural and tourism images.

The functional sector, together with enterprises, cooperatives and tea-growing households, maintains traditional consumption channels while quickly catching up with the digital economy . The Department of Industry and Trade supports units in building online booths and bringing products to e-commerce platforms.

Training courses on digital business, photography, content creation and booth operation help people access modern and professional marketing methods, while promoting cooperation between cooperatives, businesses and digital platforms to develop sustainable brands.

Livestream sales is one of the effective methods of introducing and consuming tea products.

Mr. Ma Van Thong, Director of Ban Moc Agricultural Cooperative (Yen Binh Commune), shared: The training courses of the Department of Industry and Trade are very practical, helping the Cooperative better grasp digital business skills. Thanks to that, implementing sales on Facebook, Zalo, TikTok shop and the Vo So e-commerce platform is more convenient. This is an opportunity for us to expand our customers and effectively promote Shan Tuyet tea products.

An important milestone is the Department of Industry and Trade signing a cooperation agreement with TikTok Vietnam to promote tea products through short video clips. Stories about tea villages, the manual tea roasting process, and the art of tea tasting are vividly conveyed, helping the image of Thai Nguyen tea reach domestic and international consumers.

Mr. Pham Van Tho, Director of the Department of Industry and Trade, emphasized: E-commerce opens new doors for OCOP products, specialty agricultural products and rural industrial products of the province, including tea. When participating in online platforms, cooperatives increase revenue, expand customers nationwide and have the opportunity to access export markets.

Space for displaying and enjoying Thai Nguyen tea at the Exhibition - Fair of regional specialties "Quang Ninh Autumn Colors 2025".

In addition to building online booths, many cooperatives also cooperate with tourism agencies, creating opportunities to experience and buy products directly. Video clips and livestreams about the journey of experiencing tea picking, drying and tasting tea are widely shared on social networks, helping tourists and consumers nationwide access the products more easily. This helps increase revenue for cooperatives and increase cultural value and brand recognition of Thai Nguyen tea in new markets.

Tea and cultural experiences

Thai Nguyen considers tea culture as a “soft asset” to develop tourism in parallel with trade promotion. The culture and tourism sector connects many localities to promote community tourism associated with tea and specialties of the “tea land”. At the end of 2024, the Tourism Association published the book “Who spread the light on the tea hills”, contributing to spreading the story of Thai Nguyen land and people, while arousing the interest of domestic and international tourists.

Leaders of the Department of Culture, Sports and Tourism and the Tourism Association of Thai Nguyen province presented the book "Who spread the light on the tea hills" to delegates attending the Famtrip program introducing "The Four Great Famous Teas of Thai Nguyen" in 2024. Photo: TL

The province also piloted a tourist train route from Hanoi to Thai Nguyen, where visitors can enjoy tea, listen to Then singing, experience specialties and OCOP products, creating a unique tourist itinerary. The tours are designed to combine visits to tea gardens, tea picking and drying experiences, helping visitors have a comprehensive experience of tea culture.

Thai Nguyen currently owns many tea culture experience spaces that attract tourists, notably Tan Cuong Tea Culture Space, preserving tea heritage with a system of artifacts, documents and professionally organized tea picking, drying and tasting activities.

Cooperatives such as Tien Yen, Hao Dat, Tam Tra Thai, Huong Van Tra, La Bang tea... develop eco-tourism models associated with tea. Tourists can stroll through tea hills, learn about the tea-making process, pick and dry tea themselves and enjoy tea right in the middle of the local space. These destinations are increasingly becoming the choice of millions of tourists, affirming the attraction of community tourism associated with Thai Nguyen tea culture.

Huong Van Tra Cooperative brings the flavor of Thai Nguyen tea to Japanese tourists at the 2025 Cherry Blossom Festival held in Hai Phong City.

Ms. Nguyen Thi Huong Van, Director of Huong Van Tea Cooperative, shared: The goal of the Cooperative is to bring tea products to the market and spread the depth of Thai Nguyen culture. Huong Van Tea Space in Phan Dinh Phung Ward is a cultural meeting place, where visitors can feel the aroma of new tea, learn about the traditional tea roasting process and experience the sophistication in each tea-drinking ritual.

At major events such as: Exhibition of national achievements to celebrate the 80th anniversary of National Day (September 2, 1945 - September 2, 2025), OCOP Fair or Autumn Fair..., the tea-drinking space is elaborately staged, becoming a highlight. The art of making and enjoying tea is performed as a unique "identifying mark", contributing to increasing the value of Thai Nguyen tea products.

Tea hills in Tan Cuong commune - one of the attractive tea culture experience spaces, attracting a large number of tourists.

The Industry and Trade Department continues to promote trade to expand the market for Thai Nguyen tea. On December 19 and 20, the province will organize an exhibition to promote and advertise tea brands with activities such as: displaying OCOP products, introducing specialty teas, connecting consumers and organizing the "Golden Hands for Tea Processing" contest to honor artisans. The professionalized tea experience tours, combining tea tasting, tea roasting, and learning about history, promise to attract a large number of tourists.

In fact, promoting and advertising tea products is a long-term strategy of Thai Nguyen. The combination of e-commerce, experiential tourism, technology application and cultural space creates a comprehensive promotional ecosystem, turning Thai Nguyen tea from an agricultural product into a cultural and economic symbol of the Northern midland region.

These efforts contribute to enhancing brand value and promoting sustainable socio-economic development, while opening up opportunities for domestic and foreign cooperation and investment, helping Thai Nguyen tea reach regional and international levels.

The combination of e-commerce, digital media and technology application in tea care and processing helps Thai Nguyen improve product quality, expand consumer markets and build a modern image while still maintaining its own identity.

Through that, Thai Nguyen tea brand is increasingly recognized more widely in domestic and international markets, creating special attraction for investors and tourists.

Source: https://baothainguyen.vn/kinh-te/202511/ket-noi-so-lan-toa-huong-tra-d7a1967/