Tapping into the "gold mine" of conference tourism.

Việt Nam•23/01/2024

Tourism combined with events, seminars, and conferences is a new trend, boosting the tourism industry thanks to the high spending power of tourists. To exploit new tourism products and increase their attractiveness to visitors, the Tam Dao district government and businesses have been actively investing in infrastructure in Tam Dao town, improving service quality with high-end standards to attract potential customers.

The hall at Venus Tam Dao Hotel, with a capacity of over 300 people, can accommodate the needs of many tourist groups requiring conferences, seminars, and events. Photo: Tra Huong

From the early 20th century, the French chose and developed Tam Dao town into a resort area, leaving a deep impression on domestic and international tourists thanks to its pristine beauty, diverse ecosystem, and fresh climate. It was honored by the World Travel Awards as the " World 's Leading Destination Town".

Furthermore, with its prime location near Noi Bai Airport, approximately 60 km from Hanoi, and seamless connection to the Hanoi-Lao Cai expressway, Tam Dao tourist area has many advantages to attract events, seminars, and conferences combined with resort tourism.

To optimize these advantages, the province has invested resources in upgrading the infrastructure of the Tam Dao National Tourist Area, expanding National Highway 2B from Chan Suoi Bridge to the Tam Dao Tourist Area. It has also completed the infrastructure of Tam Dao town, making it modern and integrated with green parks, access roads, and entertainment areas. Furthermore, it has developed numerous channels to promote the image of the Tam Dao Tourist Area on social media and in the press to reach tourists.

At the same time, we call on businesses with strong economic potential and management expertise in the tourism sector to develop high value-added tourism products that extend the length of stay for tourists.

As a leading hotel and restaurant operator in the Tam Dao tourist area, from the very beginning of its construction, Lac Hong Investment Joint Stock Company (CPĐT) had a strategic plan to invest in the Venus Tam Dao hotel to effectively meet the needs of conferences and seminars.

With meeting rooms accommodating up to 300 people, complete with 4-star standard lighting and sound equipment, along with spacious guest rooms and restaurants, and a professional staff, Venus Tam Đảo can serve groups of 250-300 people, ensuring comprehensive services from conferences to dining and relaxation.

Ms. Dang Thi Thu Trang, CEO of Venus Tam Dao Hotel, said: After a long period of social distancing, the number of conferences and seminars has tended to increase.

To meet this demand, Venus Tam Dao Hotel has invested in additional sound and lighting equipment, projection screens, LED screens, etc., and has recruited more skilled and well-trained staff to best serve the needs of its customers.

In 2023, revenue from conference and seminar activities at the hotel increased by approximately 20% compared to the same period in 2022. As a result, the unit quickly recovered its business operations, achieved significant growth, and gained additional resources for reinvestment, improving service quality, and developing more high-end resort tourism products.

According to Dang Van Huong, Vice Chairman of the People's Committee of Tam Dao town: Recognizing the potential for development from tourism products combined with events, seminars, and conferences in Tam Dao town, many businesses have recently invested in hotels with 4-star and 5-star service quality, meeting the needs of seminars in various segments. This has diversified tourism products and created new growth momentum for the town's tourism and service industry.

Besides the Venus Tam Dao Hotel, other notable developments include the Grand Victory Tam Dao Hotel, currently under construction, which will feature 250 luxury rooms, 3 restaurants, 2 lounges & bars, conference rooms, a health club, spa & massage services, a year-round swimming pool, entertainment area, BBQ garden, and more.

The hotel system in Tam Dao town is becoming increasingly sophisticated, offering diverse services and fully meeting the needs of tourists for organizing conferences. Photo: Duc Chung

Hotels investing in Tam Dao town are increasingly larger in scale and higher in quality, effectively meeting the needs of both domestic and international tourists. Currently, Tam Dao town has nearly 200 restaurants, hotels, guesthouses, and homestays with nearly 7,000 rooms meeting quality standards, and some hotels have conference halls with a capacity of hundreds of people.

This is an important prerequisite for developing tourism products associated with seminars and conferences in Tam Dao district in particular and the province in general.

In order for Tam Dao Tourist Area to effectively develop its tourism products in combination with events, conferences, and seminars, we believe it is necessary to have promotional campaigns about Tam Dao in general and specific destinations capable of hosting conferences and seminars, so that tourists are aware of them and can visit when needed.

In addition, it is necessary to improve the general infrastructure of Tam Dao town such as parking lots, markets, food streets, etc., and to renovate the overall landscape so that Tam Dao becomes a destination with its own unique character and attractiveness for tourists.”

Chu Kieu

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