Exploiting the "gold mine" of conference tourism

Tourism combined with events, seminars, and conferences is a new trend, promoting the development of the tourism industry thanks to the high spending ability of customers. To exploit new tourism products, increase attraction to tourists, Tam Dao district authorities and businesses have been actively investing in infrastructure in Tam Dao town, improving service quality with high standards to exploit from potential customers.

The hall with a capacity of more than 300 people at Venus Tam Dao Hotel can meet the needs of many tourist groups with the need for conferences, seminars, and event organization. Photo: Tra Huong

Since the early 20th century, the French have chosen and built Tam Dao town into a resort, leaving a deep impression on domestic and international tourists thanks to its wild beauty, diverse ecosystem, fresh climate, and being honored by the World Travel Awards as "The World 's Leading Destination Town".

In addition, with a prime location, near Noi Bai airport, about 60 km from Hanoi capital, synchronously connected to Hanoi - Lao Cai highway, Tam Dao tourist area has many advantages to attract events, seminars, conferences combined with resort tourism.

To optimize these advantages, the province has invested resources, upgraded the infrastructure of Tam Dao National Tourist Area, expanded National Highway 2B, from Chan Suoi Bridge to Tam Dao Tourist Area. Completed the infrastructure of Tam Dao town in a modern and synchronous manner with green parks, service roads, entertainment areas, and built many channels to promote the image of Tam Dao Tourist Area on social networks and media to spread to tourists.

At the same time, call on businesses with economic potential and management skills in the tourism sector to develop tourism products with high added value, extending the length of stay of tourists.

As a business with a leading hotel and restaurant system in Tam Dao Tourist Area, right from the beginning of its construction, Lac Hong Investment Joint Stock Company (CPĐT) had an investment strategy for Venus Tam Dao Hotel to meet the needs of conferences and seminars.

With a meeting room system that can accommodate up to 300 people, full lighting system, sound equipment meeting 4-star standards. Along with a system of spacious rooms, restaurants, and professional staff, Venus Tam Dao can serve groups of 250 - 300 people, ensuring a closed service from seminars to dining and relaxation.

Ms. Dang Thi Thu Trang, CEO of Venus Tam Dao Hotel, said: After a long period of social distancing, the number of conferences and seminars has increased.

To meet that need, Venus Tam Dao Hotel has invested in additional sound and lighting equipment, projection screens, LED screens... and recruited more skilled and well-trained personnel to best serve the needs of customers.

In 2023, the hotel's revenue from conference and seminar activities will increase by about 20% compared to the same period in 2022. Thanks to that, the unit will quickly recover its business activities, grow well, have more resources to reinvest, improve service quality, and develop more high-end resort tourism products.

Vice Chairman of Tam Dao Town People's Committee Dang Van Huong said: Realizing the potential for development from tourism products combined with events, seminars, and conferences in Tam Dao Town, in recent times, many businesses have invested in hotels with 4-star and 5-star scale and service quality, meeting the conference needs of many different segments. Thereby, diversifying tourism products, creating new growth momentum for the town's tourism and service industry.

In addition to Venus Tam Dao Hotel, we can also mention Grand Victory Tam Dao Hotel which is under construction, with 250 luxury rooms, 3 restaurants, 2 lounges & bars, conference rooms, health club, spa & massage, four-season swimming pool, entertainment area, BBQ garden...

The hotel system in Tam Dao town is increasingly complete, with diverse services, fully meeting the needs of tourists for organizing conferences. Photo: Duc Chung

Hotels invested in Tam Dao town are increasingly large in scale and quality, meeting the needs of domestic and foreign tourists. Currently, Tam Dao town has nearly 200 restaurants, hotels, motels, homestays with nearly 7,000 quality rooms, some hotels have conference halls with a capacity of hundreds of people.

That is an important premise in developing tourism products associated with seminars and conferences of Tam Dao district in particular and the province in general.

In order for Tam Dao Tourist Area to exploit tourism products well combined with events, conferences, and seminars, we think there needs to be promotional campaigns about Tam Dao in general and destinations capable of organizing conferences and seminars in particular so that tourists know and come when needed.

In addition, it is necessary to complete the common infrastructure of the whole Tam Dao town such as parking lots, markets, food streets... to improve the general landscape so that Tam Dao becomes a unique and attractive destination for tourists."

Chu Kieu

Source