With the arrival of summer, Nha Trang - Khanh Hoa tourism becomes vibrant with many cultural, entertainment, and experiential activities. At the Nha Trang Ancient Craft Village, the summer tourism program - "Nha Trang Ancient Festival" with the theme "Filled with memories - Overflowing with joy," is becoming an attractive destination for tourists visiting the coastal city.
In the context of the growing popularity of experiential tourism, visitors are not only seeking beautiful sights to see but also wanting to experience local cultural values. That is why Nha Trang Ancient Festivals chooses to tell stories through memories, taking visitors back to familiar images of Vietnamese villages.
There, visitors will encounter the bustling atmosphere of a rural market, the beloved ancestral homes of both paternal and maternal families, the old ferry landing, golden haystacks, and a vast lotus pond in full bloom. All are vividly recreated, evoking memories that seemed to have faded away in the modern pace of life.
Beyond simply recreating the atmosphere, the program also offers visitors the opportunity to directly experience the beauty of Vietnamese folk culture. From tug-of-war, sack racing, stilt walking, pot smashing, and traditional board games to blindfolded duck catching… Each game holds cherished childhood memories for generations of Vietnamese people.
In addition, there are a series of handicraft workshops such as kite making, conical hat painting, pottery making, lacquerware making, toy making, mask painting, and shell carving. These activities are not only entertaining but also help visitors, especially children, better understand the value of traditional crafts.
Cuisine is also a major highlight of the festival. In a meticulously staged traditional Vietnamese market setting, visitors can enjoy authentic Vietnamese dishes and experience the "Traditional Vietnamese Buffet" – where the flavors of childhood are recreated through familiar dishes from various regions.
The art space of "Ancient Nha Trang Festival" is invested with many unique activities such as performances of traditional musical instruments on boats amidst lotus ponds, reenactments of folk songs, proverbs, and cultural festivals of ethnic minorities, and vibrant free dance performances for young people.
In particular, the "Legendary Light" live show stands out as a highlight, combining culture, light performance art, and modern technology.
Sharing his vision for the event, Mr. Nguyen Toan Thang, the investor of Nha Trang Ancient Craft Village, said that the festival was created with the desire to establish a cultural space for a rural community rich in identity. This will be a place where culture becomes an attractive tourism product, and tourism will become an important driving force contributing to the preservation, protection, and promotion of the nation's traditional cultural values.
“We aspire to build “Nha Trang Traditional Festival” into an annual cultural festival with a unique Nha Trang identity. Visitors will not only come to sightsee but also to immerse themselves in traditional culture, experience folk games, traditional crafts, and folk arts that have been associated with many generations of Vietnamese people…”
"We hope this will be a place where adults can relive their childhood memories, and children can have the opportunity to better understand their national cultural roots," Mr. Thang shared.
According to Mr. Thang, developing tourism products linked to local culture is a necessary direction to create sustainable appeal for the destination. Therefore, "Nha Trang Ancient Festivals" is invested in as an open space, harmoniously combining the preservation of traditional values with modern experiential forms.
Mr. Tran Minh Duc, Chairman of the Khanh Hoa Travel Association, shared: "For many years, Nha Trang - Khanh Hoa has attracted tourists with its beach and island tourism, however, tourists are increasingly interested in cultural activities, experiences, and interactions."
"Nha Trang Traditional Festivals" has the advantage of combining traditional culture, cuisine, art, and experiences for families and young people.
This model not only contributes to diversifying the local tourism products, aligns with the trend of developing experiential and community-based tourism, but also creates more reasons for tourists to extend their stay when visiting Nha Trang - Khanh Hoa.”
According to Mr. Duc, if maintained annually and continuously updated with new content each year, the "Ancient Nha Trang Festival" could completely become a distinctive cultural tourism product of Khanh Hoa, contributing to enhancing the competitiveness of the destination in the context of tourism increasingly focusing on local experiences.
Throughout the three months of the festival, themed programs such as the Traditional Cake Festival, Fruit Festival, Lotus Festival, and Children's Rhymes Festival, along with a series of cultural and artistic activities, are expected to be continuously organized, offering new experiences for visitors each time they visit.
Amidst the hustle and bustle of modern life, "Nha Trang Traditional Festival 2026" is not just a summer event, but also a journey back to the simple values of Vietnamese rural life.
It is a place where memories are awakened, culture is spread, and joys are shared in every moment of experience.
Source: https://baovanhoa.vn/du-lich/khanh-hoa-hap-dan-du-khach-bang-ky-uc-lang-que-234687.html
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