This is a long-term cooperation between the parties to promote the community in the countries to join hands to combat malnutrition for young children.
Iker Casillas, a legendary player of Real Madrid, currently Deputy Director of the Real Madrid Foundation, collaborated with Abbott to launch the campaign
LIEN CHAU
The campaign will provide malnutrition screening tools to local communities and fund anti-malnutrition programs at the sports and social schools of the Real Madrid Foundation.
In particular, the message of raising awareness to reverse malnutrition was shown on match day in Real Madrid's final match of the 2022-2023 LaLiga season this weekend (June 4.6, at the stadium). of Real Madrid).
With specific activities, Abbott and Real Madrid jointly highlight the global problem of undernutrition to promote nutrition education and encourage more children to be screened.
This is the first step in the fight against malnutrition. This partnership has co-created a custom designed “Fighting back undernutrition” wristband inspired by the easy-to-use z-score mid-arm circumference (MUAC) measure, which helps detect malnutrition. nutrition in children.
Real Madrid players will wear armbands before the start of the match against Athletic Club Bilbao on June 4.6, and armbands will also be distributed to fans who come to watch the match at the Santiago Bernabéu Stadium, in an effort to lift raise awareness of efforts to reverse malnutrition.
In addition, the organizers will donate more than 10.000 MUAC z-score yards to communities in need of this practical tool globally. This is a biceps measurement tool for young children, helping to detect early and correct malnutrition.
“Running to reverse malnutrition”
The organizers said that they will organize the first "Run to fight malnutrition" with distances of 5 km and 10 km at Real Madrid's training facilities in Madrid on Saturday, June 3.6. to raise awareness about malnutrition.
All profits from the run will be used to fund education and malnutrition screening at Real Madrid Foundation's sports and social schools globally. The organizers also launched the BeatMalnutrition.com website to provide important information on childhood malnutrition as well as information about the "Fighting malnutrition" campaign.
According to the organizers, it is estimated that in the world, 3 in 5 children under 1 years old is malnourished. Malnutrition in young children can be: stunting (height below the healthy level for age); emaciation (weight below a healthy level for height); overweight (weight beyond a healthy level for height).
Malnutrition affects children's physical development in the future. Obese children are prone to chronic diseases such as diabetes, overweight and obesity, and cardiovascular disease in the future.
Ann Smith, co-leader of Abbott's Center for Anti-malnutrition Solutions, said: "Through our partnership with Real Madrid and the 'Fend back malnutrition' campaign, we help children lead a healthy lifestyle. and help the community detect undernutrition in children, so they can get the support and resources they need.”
In Vietnam, Abbott has cooperated with children to improve nutrition for more than 10 years.
