On April 17th, in Hanoi, the Vietnam Cultural Heritage Preservation Support Fund, in collaboration with TikTok Live, officially launched the "Vietnamese Beauty Season 3: Touching Heritage" program to promote culture, heritage, and sustainable tourism through live streaming on the TikTok platform.
As an annual tourism promotion event on the TikTok platform, for the past two years, "Vietnamese Beauty" has been a large-scale, creative livestream program that contributes to honoring the cultural values and heritage of Vietnam, taking viewers to explore ancient capital cities through authentic, vivid, and creative experiences from famous TikTokers.
Speaking on behalf of TikTok Vietnam, Mr. Nguyen Lam Thanh shared: “Technology can help renew the way we perceive heritage, making cultural values that once seemed distant more accessible to young people. And TikTok Live is the bridge connecting emotions, allowing viewers not only to ‘see’ but also to truly ‘touch’ heritage.”
“The Beauty of Vietnam Season 3: Touching Heritage” this year aims to inspire participants to create fresh content and unique perspectives so that the program truly becomes an effective bridge to widely disseminate the quintessential values of Vietnamese heritage.
The program will be implemented in five provinces and cities: Hanoi , Phu Tho, Ninh Binh, Thanh Hoa, and Hue.
The period from May 12th to 18th is an online event for content creators to share and spread their pride in Vietnam's heritage.
From June 1st to 10th, the program will enter its offline phase with a series of live activities streamed on the @tiktoklive_vietnam channel, in collaboration with content creators on the TikTok platform…
With the creative and relatable storytelling style of prominent TikTokers, the program promises to deliver authentic and fresh experiences that help bring heritage closer to the younger generation, while spreading Vietnamese cultural values on the leading digital platform in a vibrant, modern, and accessible way.
Ms. Nguyen Thi Thu Huong, Deputy Director of the Vietnam Cultural Heritage Preservation Support Fund, said: “With the development of technology, streaming platforms and features like TikTok Live, bringing the cultural heritage of tourist destinations closer to people has not only become feasible but also opens up many new opportunities to explore, learn, and experience.”
Source: https://hanoimoi.vn/khoi-dong-chuong-trinh-net-dep-viet-mua-3-ton-vinh-di-san-viet-699341.html
![[Photo] Prime Minister Pham Minh Chinh presides over a meeting on private sector economic development.](/_next/image?url=https%3A%2F%2Fvphoto.vietnam.vn%2Fthumb%2F1200x675%2Fvietnam%2Fresource%2FIMAGE%2F2025%2F12%2F20%2F1766237501876_thiet-ke-chua-co-ten-40-png.webp&w=3840&q=75)
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