KOC Ambassador helps gamers generate revenue through views.

The affiliate marketing platform ACCESSTRADE has officially announced a strategic partnership with VNGGames to implement the “KOC Ambassador” model – a new form combining affiliate marketing and content creation.

“KOC Ambassador” is a joint initiative between ACCESSTRADE and VNGGames, allowing gamers, streamers, and content creators to earn money by promoting games, creating content, and sharing experiences on social media platforms.

Unlike traditional advertising methods, this model leverages the influence of real consumers (Key Opinion Consumers) – those who actually play and have real experiences – to spread information more naturally and reliably to the community.

Signing ceremony for the cooperation agreement to introduce the groundbreaking "KOC Ambassador" model.

Photo: Tuan Anh

Conversely, VNGGames believes this model offers a more intimate and trustworthy approach to the gaming community, through those who have already experienced the game. This is also a way to bridge the gap between publishers and end users, while effectively leveraging the value of community engagement.

Participants in the program will be provided with performance tracking tools, professional media resources, and a transparent and competitive commission structure. Registration can be done directly on the ACCESSTRADE platform, which is currently in beta testing with several prominent VNGGames titles.

In the context of Vietnam's rapidly developing gaming industry, the "KOC Ambassador" model is expected to become a launching pad for gamers to build their personal brand, generate income, and even develop long-term careers in this field.

With the launch of the "KOC Ambassador" model, Vietnamese gamers now have a clearer opportunity than ever before to turn their gaming hobby into a lucrative career, while also contributing to building a more mature, professional, and creative gaming community.

Source: https://thanhnien.vn/koc-ambassador-giup-game-thu-tao-doanh-thu-bang-view-185250607135833474.htm