Microsoft faces difficulties as Apple partners with OpenAI.

According to a report from The Information, Apple and OpenAI began negotiations in mid-2023 regarding the integration of ChatGPT into the iOS 18 operating system. The goal of this collaboration is to help Siri handle more complex questions and even transform Siri into an intelligent chatbot. Apple engineers have been testing the connection of ChatGPT with Siri, allowing the virtual assistant to better understand context and process more complex queries than usual.

In addition, Apple is also developing its own language model to handle simpler tasks without an internet connection. This not only enhances Siri's autonomous capabilities but also reduces reliance on third-party services.

Apple will leverage the power of ChatGPT to enhance the Siri assistant.

While Microsoft could reap financial benefits from the increased demand for OpenAI's cloud services, the collaboration between Apple and OpenAI also presents significant challenges for them.

Siri is equipped with new capabilities from ChatGPT that could directly compete with Microsoft's Copilot chatbot. This could reduce Microsoft's competitive advantage in the AI ​​virtual assistant and chatbot market, where they have invested significant effort and resources.

As Apple launches new AI features, OpenAI's server and cloud service needs will increase significantly. Microsoft, which is OpenAI's cloud service partner, may have to invest further in infrastructure to meet this demand. This not only puts financial pressure on the company but also requires thorough operational preparation.

Besides OpenAI, Apple is also said to have been in discussions with Google about integrating the Gemini chatbot into its iPhone product line. However, this agreement has not yet seen any positive progress.

Source: https://www.congluan.vn/microsoft-gap-kho-khi-apple-hop-tac-voi-openai-post297797.html