Tourism promotion activities held alongside the Thanh Hoa Province Investment Promotion Conference 2026.
In line with the overall trend of tourism nationwide, destinations within the province are facing a great opportunity for breakthroughs, as domestic and international tourism demand continues to increase, and the trend towards diverse and personalized experiences becomes increasingly evident. With its abundant resources and diverse tourism products, Thanh Hoa has many conditions to develop into an attractive destination. However, reality also demands that the province's "smoke-free industry" undergo a strong transformation in its approach, especially in promotion and marketing – an element considered the "bridge" between potential and the market.
Notably, tourism businesses are increasingly shifting their promotional methods towards building image based on spatial, route, and experiential themes. Beach tourism is no longer limited to Sam Son, but is being connected to Hai Tien, Hai Hoa, and several provinces in the Central region to create a continuous chain of experiences. Ecotourism is no longer confined to Pu Luong, but is expanding to mountainous communes such as Linh Son, Nam Xuan, and other areas that still preserve many natural and indigenous cultural values. Heritage sites, from Lam Kinh and Ho Dynasty Citadel to Am Tien and Ba Trieu Temple, are also being shaped into in-depth exploration itineraries. This connection is gradually aiming to extend the length of tourists' journeys while redistributing visitor flows and reducing pressure on overcrowded destinations.
Recently, on the sidelines of the Thanh Hoa Province Investment Promotion Conference 2026, tourism promotion activities contributed to making a strong impression on delegates and investors with many newly developed products, tours, and routes. The exhibition space "Thanh Hoa Tourism - The Flavors of Four Seasons" provided a visual perspective on the potential and unique characteristics of the locality.
Pham Duc Tri, Deputy Director of the Thanh Hoa Provincial Tourism Exhibition and Promotion Center, said: "Promotional activities must be one step ahead, playing a leading role in paving the way for attracting investment and promoting the expansion of tourism development. The presentations and promotional materials at the 'Thanh Hoa Tourism - Four Seasons' exhibition at the 2026 Thanh Hoa Provincial Investment Promotion Conference left a very positive impression on investors and delegates attending the conference. Through this event, tourism businesses in the province had more opportunities to connect, exchange ideas, and cooperate to boost the tourism market during the upcoming peak summer tourism season."
From a management perspective, promotion is not just a simple communication activity, but needs to be placed within the overall tourism development strategy. This requires synchronized coordination among all levels, sectors, and localities, as well as the active participation of the business community. When each entity becomes a "link" in the promotion chain, the effectiveness of the impact will be multiplied.
Ms. Tran Thi Nga, Director of Vietravel's Thanh Hoa branch, shared: “Promotion can attract tourists once, but to get them to return, we need good products. Thanh Hoa has great potential, but it needs more systematic investment to create distinctive products with its own unique characteristics. At the same time, each promotional activity must be linked to improving the quality of products and services, creating real value for tourists. Market research, customer segmentation, and new tourism trends also need to be given more attention as a basis for building suitable products.”
To promote effective marketing and promotion, the province is paying special attention to building a smart tourism ecosystem that integrates destination and service data, as well as receiving feedback from tourists. This not only improves management efficiency but also strongly supports promotional efforts. In fact, the digital space has opened up opportunities for tourist areas and destinations in the province to access a wider market, while creating new experiences for tourists at some destinations. When destinations are connected, products are diversified, and services are invested in appropriately, the image of Thanh Hoa tourism will be widely disseminated. From there, tourism will no longer be limited to familiar markets, but will gradually expand to potential domestic and international markets.
Expanding the tourism development space is not just about scale, but also about quality and depth. When promotion and marketing are proactive and properly directed, aligned with core values and market demands, Thanh Hoa's tourism will have more impetus for sustainable development, gradually affirming its position as an attractive and diverse destination on the national tourism map.
Text and photos: Hoai Anh
Source: https://baothanhhoa.vn/mo-rong-khong-gian-phat-trien-du-lich-283426.htm
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