Real estate brokers in tough times.

Waiting for the market to recover from its "severe illness".

In a short period of time, many real estate companies have had to cease operations or lay off a large number of sales and brokerage staff. This shows that the real estate market is facing many difficulties, and even those in the industry are unable to withstand this process of attrition.

However, some investors and real estate brokerage firm owners still believe that, despite the market difficulties in 2023, many real estate businesses are still thriving. Only small, newly established businesses lacking sufficient internal strength are on a rapid downward trend.

Mr. Le Dinh Lang, Director of Song Long Investment, Construction and Real Estate Development Co., Ltd., shared: “In 2023, real estate transactions were slow and lacked liquidity compared to previous years, causing many difficulties for brokerage companies involved in this industry. Employees did not receive income from sales commissions, so they were forced to make ends meet.”

Many brokers are still diligently advising clients.

It's not uncommon to see situations like unpaid wages, cuts in benefits, and even layoffs in real estate companies. However, many companies still maintain operations, finding ways to sell products and create jobs for their employees.

“Currently, the real estate market is gradually reshaping in a positive direction. Products and projects must be legally sound and complete all procedures regarding land prices. This is a mandatory condition that investors must now fulfill and focus on. If a project has complete legal documentation, banks will participate in lending, which stimulates the market, especially since interest rates are also falling sharply, so real estate transactions are gradually returning,” Mr. Lang shared.

According to Mr. Lang, in 2024, with the Government and the State Bank implementing a series of policies to adjust interest rates and provide legal support for projects, the flow of money will certainly improve, and many people will confidently use financial leverage to buy real estate. The market may overcome its current downturn. This will also attract a large number of workers in the real estate brokerage profession.

Jobs with unlimited earning potential

Regarding the current situation where many real estate brokers are forced to quit their jobs and seek other professions to make a living, Mr. Nguyen Van Dinh, Chairman of VARS, once commented: "In reality, many real estate brokers have quit recently, but generally, the majority of those leaving the profession are new employees with short tenures. These employees often lack formal training in the profession, as well as the ability to adapt to difficult market situations."

Conversely, employees with many years of experience, having gone through various stages of economic development, will have better perspectives, better problem-solving skills, and a stronger commitment to the profession. At the same time, when the market shows signs of improvement, many former brokers will return on their own, as the income from this profession remains quite high when the market stabilizes.”

Real estate is considered a channel for unlimited income.

Speaking to Nguoi Dua Tin , Mr. Ngo Quang Phuc, General Director of Phu Dong Group, shared: “The past period has truly been a huge challenge for the real estate market in general, and for business owners and those working in this field in particular. Many companies have been affected and forced to cease operations, which has also led to many brokers and sales staff losing their jobs to find other ways to make a living.”

According to Mr. Phuc, despite the difficulties in the real estate market, some businesses have still managed to maintain good sales performance. Real estate agents are still doing their jobs well to generate income.

Assessing the 2024 market, Mr. Phu believes that with the current coordinating policies of the Government and the State Bank, the real estate sector will overcome this difficult period.

"When the real estate market recovers, this will still be one of the industries that attracts a large number of workers. Those who are passionate and dedicated to the profession will still return because it is a profession with unlimited earning potential," affirmed the General Director of Phu Dong Group.

Real estate agents working in a professional environment and selling legally sound projects have opportunities for career development, financial stability, and retaining loyal clients.

“However, working in any field requires dedication and effort. The recent difficulties in the real estate market have caused many brokers to quit and seek new opportunities. Businesses are also reshaping their business strategies… if returning to the profession, brokers should choose reputable developers or sell properties with complete legal documentation, ensuring safety for customers. This is also a necessary condition for everyone to maintain good consulting work,” Mr. Ngo Quang Phuc shared.

Overall, experts in the field still consider brokerage to be one of the "hottest" professions with unlimited earning potential. During periods of market difficulties, those in this field are forced to find new directions. However, when things recover, opportunities will still arise for everyone.

Source: https://www.nguoiduatin.vn/moi-gioi-bds-thoi-kho-khan-bai-3-bds-hoi-sinh-moi-gioi-lai-nhon-a639537.html